Libero Search Klassifikation=KJSU List of search items. https://opac.fh-zwickau.de/libero/WebOpac.cls en-us LIBERO, Pty Ltd. Sam, 21 Sep 2024 09:00:48 GMT 5 Advances in Chinese Brand Management https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500243648 Shelf: <br />Author: <br />Year: 2017<br /> Advances in Corporate Branding https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500243647 Shelf: <br />Author: <br />Year: 2017<br /> B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500386079 Shelf: <br />Author: Prior, Daniel<br />Year: 2023<br /> Back to the future: Using marketing basics to provide customer value: proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500269867 Shelf: <br />Author: Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.><br />Year: 2018<br /> Beschwerdemanagement im B2B-Bereich: Eine empirische Erhebung in modernen Technologieunternehmen https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500251664 Shelf: <br />Author: Zeiler, Bettina<br />Year: 2017<br /> Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces: Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500288473 Shelf: <br />Author: <br />Year: 2018<br /> Brand Fans: Lessons from the Worldund#39;s Greatest Sporting Brands https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500243606 Shelf: <br />Author: Smith, Aaron C.T.<br />Year: 2017<br /> Brand Hate: Navigating Consumer Negativity in the Digital World https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500239600 Shelf: <br />Author: Kucuk, S. Umit<br />Year: 2016<br /> Competitive Advantage of Customer Centricity https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500254656 Shelf: <br />Author: Parniangtong, Sathit<br />Year: 2017<br /> Complaint Management and Channel Choice: An Analysis of Customer Perceptions https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500197532 Shelf: <br />Author: Garding, Stefan<br />Year: 2015<br /> Creating a Culture of Diversity and Inclusiveness in India Inc: Practitioners Speak https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500320925 Shelf: <br />Author: <br />Year: 2021<br /> Creating a Customer Experience-Centric Startup: A Step-by-Step Framework https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500324844 Shelf: <br />Author: Suwelack, Thomas<br />Year: 2022<br /> Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500243485 Shelf: <br />Author: <br />Year: 2017<br /> Creative Communities: Ein Erfolgsinstrument für Innovationen und Kundenbindung https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500247014 Shelf: <br />Author: Seja, Christa<br />Year: 2017<br /> Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500401277 Shelf: <br />Author: Salah, Omar Hasan<br />Year: 2023<br /> CRM goes digital: digitale Kundenschnittstellen in Marketing, Vertrieb und Service exzellent gestalten und nutzen https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500304538 Shelf: <br />Author: <br />Year: 2020<br /> CRM in der Public Cloud: Praxisorientierte Grundlagen und Entscheidungsunterstützung https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500277714 Shelf: <br />Author: Möhring, Michael<br />Year: 2018<br /> Customer Engagement in Theory and Practice: A Marketing Management Perspective https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500291873 Shelf: <br />Author: Żyminkowska, Katarzyna<br />Year: 2019<br /> Customer Engagement Marketing https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500269178 Shelf: <br />Author: <br />Year: 2018<br /> Customer Experience Management in der Praxis: Grundlagen - Zusammenhänge - Umsetzung https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500296437 Shelf: <br />Author: Tiffert, Alexander<br />Year: 2019<br /> Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand? https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500248272 Shelf: <br />Author: Walden, Steven<br />Year: 2017<br /> Customer Insights: Kundenbedürfnisse und Konsumentenverhalten verstehen https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500420491 Shelf: <br />Author: Rashedi, Jonas<br />Year: 2024<br /> Customer Relationship Management: Concept, Strategy, and Tools https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500279775 Shelf: <br />Author: Kumar, V.<br />Year: 2018<br /> Customer Success Management: Helping Business Customers Achieve Their Goals https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500385327 Shelf: <br />Author: Kleinaltenkamp, Michael<br />Year: 2023<br /> Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500386073 Shelf: <br />Author: Rashedi, Jonas<br />Year: 2023<br /> Customer-Dominant Logic: Kundendominantes Management als neue Zielgröße im Relationship Marketing https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500421475 Shelf: <br />Author: Bruhn, Manfred<br />Year: 2024<br /> Deep Customer Value: So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500255457 Shelf: <br />Author: Zimmermann, Kai<br />Year: 2017<br /> Dialogmarketing und Kundenbindung mit Connected Cars: wie Automobilherstellern mit Daten und Vernetzung die optimale Customer Experience gelingt https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500289034 Shelf: <br />Author: Holland, Heinrich<br />Year: 2019<br /> Effective Complaint Management: The Business Case for Customer Satisfaction https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500290829 Shelf: <br />Author: Stauss, Bernd<br />Year: 2019<br /> Effektives Customer Relationship Management: Instrumente - Einführungskonzepte - Organisation https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500450949 Shelf: <br />Author: <br />Year: 2024<br /> Emotional Power im Service: Kunden begeistern, Beziehungen stärken, Umsätze steigern https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500420832 Shelf: <br />Author: Beckmann, Susanne<br />Year: 2024<br /> Emotionale Ansteckung in technologiebasierten Serviceinteraktionen: die Wirkung von Smileys auf die Emotionen der Kunden https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500296448 Shelf: <br />Author: Lohmann, Katja<br />Year: 2019<br /> Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500307991 Shelf: <br />Author: <br />Year: 2020<br /> ¬The¬ Experience Logic as a New Perspective for Marketing Management: From Theory to Practical Applications in Different Sectors https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500278947 Shelf: <br />Author: <br />Year: 2018<br /> Finanzielle Nutzenrechnungen im technischen Vertrieb und Marketing: Konzeptionelle Grundlagen und Fallstudien https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500213089 Shelf: <br />Author: Heilmann, Lucas W.<br />Year: 2016<br /> Firm competitive advantage through relationship management: a theory for successful sustainable growth https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500313173 Shelf: <br />Author: Deszczyński, Bartosz<br />Year: 2021<br /> Gamification and Consumer Engagement: Creating Value in Context of ICT Development https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500311802 Shelf: <br />Author: <br />Year: 2021<br /> Hello! And Every Little Thing That Matters https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500219585 Shelf: <br />Author: Edwards, Kate<br />Year: 2016<br /> Homo Connectus: Einblicke in die Post-Solo-Ära des Kunden https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500278106 Shelf: <br />Author: <br />Year: 2018<br /> Intercultural Service Encounters: Cross-cultural Interactions and Service Quality https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500287360 Shelf: <br />Author: Sharma, Piyush<br />Year: 2019<br /> ¬Der¬ Kundenberater als Mediator: Effiziente Gesprächsführung durch die Einbeziehung mediativer Elemente https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500246622 Shelf: <br />Author: Rusert, Kirsten<br />Year: 2017<br /> Kundenbindung bei Professional Business Services https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500290811 Shelf: <br />Author: Ates, Zelal<br />Year: 2008<br /> Kundeneinbindung im Innovationsprozess – Konzepte https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500277979 Shelf: <br />Author: Knöchel, Meike<br />Year: 2018<br /> Kundeneinbindung im Innovationsprozess – Methoden https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500277978 Shelf: <br />Author: Knöchel, Meike<br />Year: 2018<br /> ¬Das¬ kundenorientierte CRM-Mindset: Wie profitable Kundenbeziehungen entstehen – so bringen Sie Prozesse, Menschen und Technologie auf Erfolgskurs https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500374993 Shelf: <br />Author: Altenhofen, Jasmin<br />Year: 2022<br /> Kundenorientierung: Grundlagen, Modelle und Best Practices für eine erfolgreiche Transformation https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500312830 Shelf: <br />Author: Staudacher, Jörg<br />Year: 2021<br /> Kundenverbunden: Wie Sie herausragende Kundenerlebnisse schaffen und Ihre Marke stärken https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500453193 Shelf: <br />Author: Weber, Mathias<br />Year: 2024<br /> ¬Der¬ Kundenwert im Industriegütermarketing https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500291715 Shelf: <br />Author: Kunschert, Martin<br />Year: 2009<br /> Kundenzufriedenheit klipp undamp; klar https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500397519 Shelf: <br />Author: Magerhans, Alexander<br />Year: 2023<br /> Letzter Aufruf Kundenorientierung: Vom Sinn zum Gewinn - warum in einer digitalisierten Welt nur echte Kundenorientierung zu Gewinn führen wird https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500280754 Shelf: <br />Author: Gündling, Christian<br />Year: 2018<br /> Marketing and Customer Loyalty: The Extra Step Approach https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500252619 Shelf: <br />Author: Cavallone, Mauro<br />Year: 2017<br /> Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500251853 Shelf: <br />Author: <br />Year: 2017<br /> Marketing Management: Past, Present and Future https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500317982 Shelf: <br />Author: Czinkota, Michael R.<br />Year: 2021<br /> Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500306187 Shelf: <br />Author: <br />Year: 2020<br /> Measuring the Impact of Online Media on Consumers, Businesses and Society https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500325368 Shelf: <br />Author: Starosta, Kejo<br />Year: 2022<br /> Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500385457 Shelf: <br />Author: Academy of Marketing Science / Annual Conference <2022, Monterrey><br />Year: 2023<br /> Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500247025 Shelf: <br />Author: Fuderholz, Jens<br />Year: 2017<br /> Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500219512 Shelf: <br />Author: <br />Year: 2016<br /> ¬The¬ Right Sensory Mix: Targeting Consumer Product Development Scientifically https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500152855 Shelf: <br />Author: Derval, Diana<br />Year: 2010<br /> Sales Enablement: Tools and Techniques for Modern Sales Organization https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500386673 Shelf: <br />Author: Kilian, Dietmar<br />Year: 2023<br /> ¬The¬ Satisfaction of Change: How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500244382 Shelf: <br />Author: Del Giudice, Manlio<br />Year: 2017<br /> Scaling Customer Success: Building the Customer Success Center of Excellence https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500386129 Shelf: <br />Author: Madhwacharyula, Chitra<br />Year: 2023<br /> Service Engineering for Gastronomic Sciences: An Interdisciplinary Approach for Food Study https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500306326 Shelf: <br />Author: <br />Year: 2020<br /> ¬The¬ Silver Market Phenomenon: Marketing and Innovation in the Aging Society https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500157454 Shelf: <br />Author: Kohlbacher, Florian<br />Year: 2011<br /> Social Customer Relationship Management: Fundamentals, Applications, Technologies https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500300466 Shelf: <br />Author: Alt, Rainer<br />Year: 2020<br /> Software in Workshops perfekt präsentieren: So begeistern und gewinnen Sie Kunden für sich https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500279651 Shelf: <br />Author: Groß, Christoph<br />Year: 2018<br /> ¬Die¬ Treiber der Customer Experience: so stärken Sie die Kundenbeziehung durch die Gestaltung des Einkaufserlebnisses https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500294614 Shelf: <br />Author: Toth, Andreas<br />Year: 2019<br /> Vertriebserfolg durch kundenzentrierte Kommunikation: Darstellung und empirische Analyse im Filialvertrieb am Beispiel verschiedener Sparkassen https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500294894 Shelf: <br />Author: Reichmann, Heinz-Jörg<br />Year: 2019<br /> Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500304966 Shelf: <br />Author: Semerádová, Tereza<br />Year: 2020<br /> Wie KI das Marketing neu definiert: Die neue Ära der Kundenbindung https://opac.fh-zwickau.de/libero/WebopacOpenURL.cls?DATA=ZWI&ACTION=DISPLAY&RSN=500453165 Shelf: <br />Author: Andezion, Almaz<br />Year: 2024<br />