| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
443104239 Druckausg.: ‡Advances in national brand and private label marketing |
| ISBN |
978-3-319-20181-8 |
| Name |
Martínez-López, Francisco J. ¬[Hrsg.]¬ |
| Gázquez-Abad, Juan Carlos ¬[Hrsg.]¬ |
| Name ANZEIGE DER KETTE |
Gázquez-Abad, Juan Carlos ¬[Hrsg.]¬ |
| Name |
Sethuraman, Raj ¬[Hrsg.]¬ |
| T I T E L |
Advances in National Brand and Private Label Marketing |
| Zusatz zum Titel |
Second International Conference, 2015 |
| Verlagsort |
Cham ; s.l. |
| Verlag |
Springer International Publishing |
| Erscheinungsjahr |
2015 |
| 2015 |
| Umfang |
Online-Ressource (XI, 211 p. 23 illus., 5 illus. in color, online resource) |
| Reihe |
Springer Proceedings in Business and Economics |
| Notiz / Fußnoten |
Description based upon print version of record |
| Weiterer Inhalt |
Part I: Consumer Behaviour IPart II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| Titelhinweis |
Druckausg.: ‡Advances in national brand and private label marketing |
| ISBN |
ISBN 978-3-319-20182-5 |
| Klassifikation |
KJSM |
| KJS |
| BUS043000 |
| 658.8 |
| HF5410-5417.5 |
| QP 650 |
| QP 624 |
| Kurzbeschreibung |
Part I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II. |
| 2. Kurzbeschreibung |
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona. |
| 1. Schlagwortkette |
Wirtschaftswissenschaften |
| Markenpolitik |
| ANZEIGE DER KETTE |
Wirtschaftswissenschaften -- Markenpolitik |
| SWB-Titel-Idn |
434881783 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-319-20182-5 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
