| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
416339220 Buchausg. u.d.T.: ‡Ziniel, Wolfgang: Third party product reviews and consumer behaviour |
| ISBN |
978-3-8349-3632-5 |
| Name |
Ziniel, Wolfgang |
| T I T E L |
Third Party Product Reviews and Consumer Behaviour |
| Zusatz zum Titel |
A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models |
| Verlagsort |
Wiesbaden |
| Verlag |
Springer Gabler |
| Erscheinungsjahr |
2013 |
| 2013 |
| Umfang |
Online-Ressource (XXI, 183 p. 39 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Includes bibliographical references |
| Weiterer Inhalt |
Geleitwort; Acknowledgements; Table of Contents; List of figures; List of tables; List of formulae; 1 Introduction; 1.1 Problem; 1.2 Definition of third-party product reviews (TPPRs); 1.3 Research gap; 1.4 Epistemological classification; 1.5 Scientific and practical relevance; 1.6 Course of investigation; 2 Literature review; 2.1 Third-party product reviews; 2.1.1 Theories explaining TPPR effects on consumer behaviour; 2.1.2 Empirical evidence for TPPR effects on consumer behaviour; 2.1.3 TPPR and advertising; 2.1.4 TPPRs and marketing strategy. 2.1.5 TPPRs as cues in consumer behaviour research2.2 Perceived quality research; 2.2.1 The notion of "quality"; 2.2.2 Cue research in respect of perceived quality; 2.2.3 Models of the quality perception process; 2.3 Customer value; 2.4 Attitude, preference and choice; 2.4.1 Preference from an attitude point of view; 2.4.2 Product preference; 2.4.3 Preference and purchase behaviour; 2.5 Purchase intention; 3 Empirical approach and conceptual models; 3.1 Experiments in the context of the internet; 3.2 Online experiment one: TPPRs and the product choice process. 3.3 Online experiment two: TPPRs, quality, purchase intention and value3.4 Hypotheses; 3.5 Sampling; 3.5.1 Descriptive statistics online access panel sample; 3.5.2 Descriptive statistics student sample; 4 Rasch modelling, scale development and paired comparisons; 4.1 Classical test theory and the fundamentals of probabilistic Rasch modelling; 4.1.1 The Rasch model; 4.1.2 The mixed Rasch model; 4.1.3 Assessing Rasch model fit and model selection; 4.2 Constructs employed in the experiments; 4.2.1 Perceived quality; 4.2.2 Perceived value; 4.2.3 Purchase intention; 4.2.4 Perceived purchase risk. 4.2.5 Product class involvement4.2.6 Product knowledge; 4.2.7 Source credibility; 4.2.8 Brand popularity; 4.3 Rasch homogeneity tests and model selection; 5 Analysis online experiment one; 5.1 Methodological introduction to conjoint design paired comparison models; 5.1.1 The Bradley-Terry model; 5.2 Paired Comparison Modelling; 5.2.1 Main effects model: panel sample; 5.2.2 Main effects model: student sample; 5.2.3 Two-way interaction effects model and hypotheses testing; 6 Analysis online experiment two; 6.1 Methodological foundations of graphical chain models; 6.1.1 Graphical models. 6.1.2 Graphical chain models6.1.3 Applications and suitability; 6.2 Graphical chain modelling; 6.2.1 Student sample analysis; 6.2.2 Hypotheses testing; 6.2.3 Panel sample; 7 Discussion and conclusion; 7.1 Summary of the results; 7.2 Scientific and managerial implications; 7.3 Limitations and future research; 7.4 Conclusion; Appendix; A. Screenshots online experiments; B. Main effects model - students; C. Two-way interaction model - students; D. Influence of single subject covariates: panel; E. Influence of single subject covariates: students. F. Information criteria of alternative Rasch models for the panel sample |
| Titelhinweis |
Buchausg. u.d.T.: ‡Ziniel, Wolfgang: Third party product reviews and consumer behaviour |
| ISBN |
ISBN 978-3-8349-3633-2 |
| Klassifikation |
KJSM |
| KJS |
| BUS043000 |
| 658.8 |
| HF5410-5417.5 |
| Kurzbeschreibung |
Definition of Third-Party Product Reviews (TPPRs) -- Theories Explaining TPPR Effects on Consumer Behaviour -- Perceived Quality Research -- Customer Value -- Empirical Approach and Conceptual Models -- Rasch Modelling and Scale Development -- TPPR and the Product Choice Progress -- TPPR, Quality, Purchase Intentions and Value |
| 2. Kurzbeschreibung |
By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied. This thesis has been granted the Stephan Koren Award for outstanding scientific achievements. Contents · Perceived Quality Research · Customer Value · Rasch Modelling and Scale Development, Graphical Chain Modelling, Bradley-Terry Model · Third-Party Product Tests · Product Choice Process · Purchase Intentions Target Groups · Academics and researchers in the fields of marketing, psychometrics, psychological consumer behaviour research · Practitioners in the fields of marketing, sales, product management, online marketing, Web 2.0. Author Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna |
| 1. Schlagwortkette |
Warentest |
| Verbraucherverhalten |
| 1. Schlagwortkette ANZEIGE DER KETTE |
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| 2. Schlagwortkette |
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Warentest -- Verbraucherverhalten |
| SWB-Titel-Idn |
379691566 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-8349-3633-2 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
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