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Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture
Kategorie	Beschreibung
037b	eng
077a	414819527 : ‡Slowinska, Maria A.: Art/Commerce
087q	978-3-8376-2619-3
100	Slowinska, Maria A. ¬[VerfasserIn]¬
331	Art/Commerce
335	The Convergence of Art and Marketing in Contemporary Culture
410	Bielefeld
412	transcript Verlag
425	2014
425a	2014
433	1 Online-Ressource
451b	Kultur- und Medientheorie
527	: ‡Slowinska, Maria A.: Art/Commerce
540a	ISBN 978-3-8394-2619-7
700	\|JFFT;ABA;JFC
700	\|SOC
700	\|9729
700	\|JFFT
700	\|ABA
700	\|JFCA
700	\|SOC026000
700b	\|706.8/8
700b	\|320
700g	1270855395 HD 400
750	This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
902s	209483733 Kunst
902s	209596449 Kommerzialisierung
902s	209025417 Marketing
907s	209001941 Künstler
907s	212508466 Kulturindustrie
912s	209919973 Massenkonsum
912s	209578750 Kultur
012	504120190
081	Slowinska, Maria A.: Art/Commerce
100	E-Book UTB-scholars EBS
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttps://elibrary.utb.de/doi/book/10.5555/9783839426197