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Trend Management: How to Effectively Use Trend-Knowledge in Your Company
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	1777903300 Erscheint auch als (Druck-Ausgabe): ‡Blechschmidt, Jörg: Trend management
087q	978-3-662-64702-8
087q	978-3-662-64704-2
087q	978-3-662-64705-9
100	Blechschmidt, Jörg ¬[VerfasserIn]¬
331	Trend Management
335	How to Effectively Use Trend-Knowledge in Your Company
403	1st ed. 2022.
410	Berlin, Heidelberg
410	Berlin, Heidelberg
412	Springer Berlin Heidelberg
412	Imprint: Springer
425	2022
425	2022
425a	2022
433	1 Online-Ressource (X, 116 p. 15 illus., 11 illus. in color.)
451b	Business Guides on the Go
527	Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-64702-8
527	Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-64704-2
527	Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-64705-9
527	Erscheint auch als (Druck-Ausgabe): ‡Blechschmidt, Jörg: Trend management
540a	ISBN 978-3-662-64703-5
700	\|KJC
700	\|BUS041000
700b	\|658.4012
700b	\|658.4092
700g	1270742647 QP 624
750	Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing.
753	This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.
902s	209025662 Marktforschung
902s	210079045 Trendanalyse
012	1787990222
081	Trend Management
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttps://doi.org/10.1007/978-3-662-64703-5