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Beyond Hofstede: culture frameworks for global marketing and management
Kategorie	Beschreibung
036a	XA-GB
037b	eng
100b	Nakata, Cheryl ¬[Hrsg.]¬
331	Beyond Hofstede
335	culture frameworks for global marketing and management
410	Basingstoke, Hampshire [u.a.]
412	Palgrave Macmillan
425	2009
425a	2009
433	Online-Ressource
501	Formerly CIP Uk. - Includes bibliographical references and index
540a	ISBN 978-0-230-20239-9
540a	ISBN 0-230-20239-X
540a	ISBN 978-0-230-24083-4
700	\|BUS 043030
700	\|BUS 043040
700	\|BUS 026000
700	\|KJS
700	\|KJSM
700b	\|658.8/4
700b	\|658.8/4
700c	\|HF5415
700g	1271478536 QP 680
700g	1271478544 QP 305
750	Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
753	Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management
902s	209578750 Kultur
902s	209576502 Internationales Marketing
902s	209481420 Internationales Management
012	401149250
081	Beyond Hofstede
100	E-Book ProQuest
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttps://ebookcentral.proquest.com/lib/fhzwickau/detail.action?docID=533591