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Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading
Kategorie Beschreibung
036aXB-SG
037beng
077a1757710213 Erscheint auch als (Druck-Ausgabe): ‡Lai, Hongbo: Chinese local new luxury brands in a digitally empowered era
087q978-981-16-2144-4
087q978-981-16-2146-8
087q978-981-16-2147-5
100 Lai, Hongbo ¬[VerfasserIn]¬
331 Chinese Local New Luxury Brands in a Digitally Empowered Era
335 Cultivation, Transformation and Upgrading
403 1st ed. 2021.
410 Singapore
410 Singapore
412 Springer Singapore
412 Imprint: Springer
425 2021
425 2021
425a2021
433 1 Online-Ressource(XVIII, 153 p. 46 illus., 26 illus. in color.)
451bSpringer eBook Collection
527 Erscheint auch als (Druck-Ausgabe)ISBN: 978-981-16-2144-4
527 Erscheint auch als (Druck-Ausgabe)ISBN: 978-981-16-2146-8
527 Erscheint auch als (Druck-Ausgabe)ISBN: 978-981-16-2147-5
527 Erscheint auch als (Druck-Ausgabe): ‡Lai, Hongbo: Chinese local new luxury brands in a digitally empowered era
540aISBN 978-981-16-2145-1
700 |KJK
700 |BUS035000
700b|338.7095
750 Chapter 1. Introduction -- Chapter 2. Conceptual framework -- Chapter 3. Connotation and mechanism -- Chapter 4. Cultivation methods of chinese local new luxury brands: a perspective of design driven innovation -- Chapter 5. Communication methods of chinese local new luxury brands: a perspective of digital media communication -- Chapter 6. Case studies -- Chapter 7. Conclusion and prospect -- Appendix -- Bibliography.
753 This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.
012 1759333603
081 Chinese Local New Luxury Brands in a Digitally Empowered Era
100 Springer E-Book
125aElektronischer Volltext - Campuslizenz
655e$uhttps://doi.org/10.1007/978-981-16-2145-1
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