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H2H marketing: the genesis of human-to-human marketing
Kategorie	Beschreibung
036a	XA-CH
037b	eng
077a	1768418195 Erscheint auch als (Druck-Ausgabe): ‡Kotler, Philip, 1931 - : H2H marketing
087q	978-3-030-59530-2
087q	978-3-030-59532-6
100	Kotler, Philip ¬[VerfasserIn]¬
104a	Pförtsch, Waldemar A. ¬[VerfasserIn]¬
108a	Sponholz, Uwe ¬[VerfasserIn]¬
331	H2H marketing
335	the genesis of human-to-human marketing
410	Cham
412	Springer
425	2021
425a	2021
433	1 Online-Ressource (XXVII, 267 p. 70 illus., 69 illus. in color.)
451b	Springer eBook Collection
527	Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-030-59530-2
527	Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-030-59532-6
527	Erscheint auch als (Druck-Ausgabe): ‡Kotler, Philip, 1931 - : H2H marketing
540a	ISBN 978-3-030-59531-9
700	\|KJS
700	\|BUS043000
700b	\|658.8
700g	1270805185 QP 620
750	1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World.
753	H2H Marketing is packed with inspiring new concepts to help leaders in diverse industries and organizations make the shift from conventional marketing to a more human-oriented way of doing business by applying the mindset, concept and process outlined within. H2H Marketing shows you how to realign your thinking, your people and your organization to create value propositions for all relevant stakeholders. Here you will learn about the newest marketing thinking and best applications. Philip Kotler and Waldemar Pfoertsch have now followed up on their visionary book “B2B Brand Management.” H2H Marketing takes the groundbreaking B2B marketing and branding principles from their previous work and combines them with fresh ideas and concepts. Philip Kotler’s “Marketing 4.0” and the “Mensch Marketing” approach put forward by Waldemar Pfoertsch and Uwe Sponholz have helped to shape this modern way of thinking about and doing marketing. H2H Marketing offers a smart, systematic plan to help any organization move away from conventional marketing and create value propositions for all relevant stakeholders. You don’t have to be an entrepreneur or techie to take advantage of their insights; you only have to be willing to challenge the assumptions of your industry, ask fresh questions, apply deep thinking and embrace your own humanness. .
902s	209025417 Marketing
902s	211187038 Kundenorientierung
012	1743797982
081	Kotler, Philip: H2H marketing
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttps://doi.org/10.1007/978-3-030-59531-9