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Advertising in Contemporary Consumer Culture
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	504985191 Erscheint auch als (Druck-Ausgabe): ‡De Burgh-Woodman, Helene: Advertising in contemporary consumer culture
087q	978-3-319-77943-0
100	De Burgh-Woodman, Helene ¬[VerfasserIn]¬
331	Advertising in Contemporary Consumer Culture
410	Cham
412	Palgrave Macmillan
425	2018
425a	2018
433	Online-Ressource (IX, 273 p, online resource)
451b	SpringerLink. Bücher
527	Erscheint auch als (Druck-Ausgabe): ‡De Burgh-Woodman, Helene: Advertising in contemporary consumer culture
527	Printed editionISBN: 978-3-319-77943-0
540a	ISBN 978-3-319-77944-7
700	\|KJSM
700	\|KJS
700	\|BUS043000
700b	\|658.8
700c	\|HF5410-5417.5
750	This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies
753	1. Introduction -- 2. Postmodern Culture, Convergence and Advertising -- 3. Assemblage Thinking -- 4. Intensities and the Singular Assemblage: Becomings -- 5. Intensities and the Singular Assemblage: Time and Space -- 6. Extensions and the Advertising Suite -- 7. The Oeuvre as Assemblage -- 8. The Assembled Advertisement and the Consumer
902s	209002743 Kulturwissenschaften
902s	209025417 Marketing
902s	209159251 Werbung
902s	209145323 Verbraucherverhalten
012	501741682
081	De Burgh-Woodman, Helene: Advertising in Contemporary Consumer Culture
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-319-77944-7