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MAB
Contemporary Case Studies on Fashion Production, Marketing and Operations
Kategorie
Beschreibung
036a
XB-SG
037b
eng
077a
496935798 Erscheint auch als (Druck-Ausgabe): ‡Contemporary case studies on fashion production, marketing and operations
087q
978-981-10-7006-8
100b
Chow, Pui-Sze ¬[HerausgeberIn]¬
104b
Chiu, Chun-Hung ¬[HerausgeberIn]¬
108b
C. Y. Yip, Amy ¬[HerausgeberIn]¬
112b
K. Y. Tang, Ailie ¬[HerausgeberIn]¬
331
Contemporary Case Studies on Fashion Production, Marketing and Operations
410
Singapore
412
Springer
425
2018
425a
2018
433
Online-Ressource (XIV, 243 p. 33 illus., 23 illus. in color, online resource)
451b
Springer Series in Fashion Business
527
Erscheint auch als (Druck-Ausgabe): ‡Contemporary case studies on fashion production, marketing and operations
527
Printed editionISBN: 978-981-10-7006-8
540a
ISBN 978-981-10-7007-5
700
|KJSM
700
|BUS043060
700b
|658.83
700c
|HF5415.2-5415.34
750
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business
753
Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise
902s
208860517 Bekleidungsindustrie
012
49690535X
081
Contemporary Case Studies on Fashion Production, Marketing and Operations
100
Springer E-Book
125a
Elektronischer Volltext - Campuslizenz
655e
$uhttp://dx.doi.org/10.1007/978-981-10-7007-5
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