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Contemporary Case Studies on Fashion Production, Marketing and Operations
Kategorie	Beschreibung
036a	XB-SG
037b	eng
077a	496935798 Erscheint auch als (Druck-Ausgabe): ‡Contemporary case studies on fashion production, marketing and operations
087q	978-981-10-7006-8
100b	Chow, Pui-Sze ¬[HerausgeberIn]¬
104b	Chiu, Chun-Hung ¬[HerausgeberIn]¬
108b	C. Y. Yip, Amy ¬[HerausgeberIn]¬
112b	K. Y. Tang, Ailie ¬[HerausgeberIn]¬
331	Contemporary Case Studies on Fashion Production, Marketing and Operations
410	Singapore
412	Springer
425	2018
425a	2018
433	Online-Ressource (XIV, 243 p. 33 illus., 23 illus. in color, online resource)
451b	Springer Series in Fashion Business
527	Erscheint auch als (Druck-Ausgabe): ‡Contemporary case studies on fashion production, marketing and operations
527	Printed editionISBN: 978-981-10-7006-8
540a	ISBN 978-981-10-7007-5
700	\|KJSM
700	\|BUS043060
700b	\|658.83
700c	\|HF5415.2-5415.34
750	This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business
753	Part I: Fashion Production -- Chapter 1: Technological advance in fashion product development -- Chapter 2: Sustainable fashion supply chains -- Part II: Fashion Retailing and Marketing.- Chapter 3: Globalization and brand management -- Chapter 4: Retail franchising in emerging markets -- Chapter 5: Brand development in China -- Chapter 6: Social media marketing of fashion brands -- Chapter 7: Multi-channel strategy -- Part III: Fashion Business Operations.- Chapter 8: Big data and business analytics in the fashion industry -- Chapter 9: RFID adoption in the fashion industry -- Chapter 10: Fashion business as a social enterprise
902s	208860517 Bekleidungsindustrie
012	49690535X
081	Contemporary Case Studies on Fashion Production, Marketing and Operations
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-981-10-7007-5