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Competitive Advantage of Customer Centricity
Kategorie	Beschreibung
036a	XB-SG
037b	eng
087q	978-981-10-4441-0
100	Parniangtong, Sathit
331	Competitive Advantage of Customer Centricity
410	Singapore
412	Springer
425	2017
425a	2017
433	Online-Ressource (XV, 330 p. 140 illus., 35 illus. in color, online resource)
451b	Management for Professionals
527	Druckausg.ISBN: 978-981-10-4441-0
527	Printed editionISBN: 978-981-10-4441-0
540a	ISBN 978-981-10-4442-7
700	\|KJSU
700	\|BUS018000
700b	\|658.812
700c	\|HF5415.5-HF5415.53
750	This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. The book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. Competitive Advantage of Customer Centricity maps a new journey that entire organizations must undertake in order to achieve these lucrative goals
753	Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity - A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs
902s	210258136 Wettbewerbsvorteil
902s	209566647 Strategisches Management
902s	211187038 Kundenorientierung
012	490765351
081	Parniangtong, Sathit: Competitive Advantage of Customer Centricity
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-981-10-4442-7