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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	491685181 Druckausg.: ‡Advances in advertising research VIII
077a	9889723441 Erscheint auch als (Druck-Ausgabe): ‡: Challenges in an age of dis-engagement
087q	978-3-658-18730-9
100b	Eisend, Martin ¬[Hrsg.]¬
104b	Zabkar, Vesna ¬[Hrsg.]¬
331	Advances in Advertising Research VIII
335	Challenges in an Age of Dis-Engagement
410	Wiesbaden
412	Springer Gabler
425	2017
425a	2017
433	Online-Ressource (XI, 293 p. 38 illus, online resource)
451b	European Advertising Academy
527	Druckausg.: ‡Advances in advertising research VIII
527	Printed editionISBN: 978-3-658-18730-9
527	Erscheint auch als (Druck-Ausgabe): ‡: Challenges in an age of dis-engagement
540a	ISBN 978-3-658-18731-6
700	\|KJSM
700	\|KJS
700	\|BUS043000
700b	\|658.8
700c	\|HF5410-5417.5
700g	1270809962 QP 600
750	This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents. Contents Advertising Media, Content, Audiences Advertising Processing and Reception Online Advertising and Communication Advertising Effectiveness Target Groups Researchers, instructors, and students in the fields of advertising, communication, marketing and media management, as well as practitioners in these areas The Editors Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana. Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany
753	Advertising Media, Content, Audiences -- Advertising Processing and Reception -- Online Advertising and Communication -- Advertising Effectiveness
902s	209159251 Werbung
012	490761488
081	Advances in Advertising Research VIII
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-658-18731-6