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Analytics in Smart Tourism Design: Concepts and Methods
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	480340234 Druckausg.: ‡Analytics in smart tourism design
087q	978-3-319-44262-4
100b	Xiang, Zheng ¬[Hrsg.]¬
104b	Fesenmaier, Daniel R. ¬[Hrsg.]¬
331	Analytics in Smart Tourism Design
335	Concepts and Methods
410	Cham
412	Springer
425	2017
425a	2017
433	Online-Ressource (XVI, 307 p. 58 illus., 40 illus. in color, online resource)
451b	Tourism on the Verge
527	Druckausg.: ‡Analytics in smart tourism design
527	Printed editionISBN: 978-3-319-44262-4
540a	ISBN 978-3-319-44263-1
700	\|KNS
700	\|BUS081000
700b	\|338.4791
700c	\|G149-180
750	This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality
753	Introduction -- Part I: Travel Demand Analytics -- Part II: Analytics in Every Day Life and Travel -- Part III: Tourism Geoanalytics -- Part IV: Web and Social Media Analytics: Concepts and Methods -- Part V: Case Studies in Web and Social Media Analytics -- Closing Remarks
902s	208924213 Tourismus
902s	209023279 Management
902s	209556331 Datenanalyse
012	479369348
081	Analytics in Smart Tourism Design
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-319-44263-1