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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	859579662 Erscheint auch als (Druck-Ausgabe): ‡Fraß, Alexander: Achieving brand loyalty in China through after-sales services
087q	978-3-658-14366-4
100	Fraß, Alexander
331	Achieving Brand Loyalty in China through After-Sales Services
335	With a Particular Focus on the Influences of Cultural Determinants
410	Wiesbaden
412	Springer Gabler
425	2016
425a	2016
433	Online-Ressource (XXI, 317 p. 35 illus, online resource)
451b	Business Analytics
527	Druckausg.ISBN: 978-3-658-14366-4
527	Printed editionISBN: 978-3-658-14366-4
527	Erscheint auch als (Druck-Ausgabe): ‡Fraß, Alexander: Achieving brand loyalty in China through after-sales services
540a	ISBN 978-3-658-14367-1
700	\|KJSM
700	\|KJS
700	\|BUS043000
700b	\|658.8
700c	\|HF5410-5417.5
750	This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents • Chinese Consumer Behaviour in the Context of Intercultural Marketing • German Car Manufacturers in China as Research Object • After-Sales Operations of German Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research • Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany
753	Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China
902g	208885382 China
902s	208998233 Kraftfahrzeugindustrie
902s	211833738 Nachkaufmarketing
902s	209919140 Markentreue
902s	209190205 Kaufverhalten
907g	208885382 China
907s	210148128 Ausländisches Unternehmen
907s	210380934 Servicepolitik
907s	211880981 Kundenbindung
012	47397049X
081	Fraß, Alexander: Achieving Brand Loyalty in China through After-Sales Services
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-658-14367-1