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Brand Page Attachment: An Empirical Study on Facebook Users’ Attachment to Brand Pages
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	487675975 Erscheint auch als (Druck-Ausgabe): ‡Kleine-Kalmer, Barbara: Brand page attachment
087q	978-3-658-12438-0
100	Kleine-Kalmer, Barbara
331	Brand Page Attachment
335	An Empirical Study on Facebook Users’ Attachment to Brand Pages
403	1st ed. 2016
410	Wiesbaden
412	Springer Fachmedien Wiesbaden
425	2016
425a	2016
433	Online-Ressource (XVII, 239 p. 40 illus, online resource)
451b	Innovatives Markenmanagement
517	Relevance of Social Networks for Brand ManagementAttachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
527	Druckausg.ISBN: 978-3-658-12438-0
527	Erscheint auch als (Druck-Ausgabe): ‡Kleine-Kalmer, Barbara: Brand page attachment
540a	ISBN 978-3-658-12439-7
700	\|KJSM
700	\|KJS
700	\|BUS043000
700b	\|658.8
700c	\|HF5410-5417.5
700g	1270742647 QP 624
750	Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
753	Barbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of brand page attachment. On the basis of a comprehensive quantitative study she validates the construct as relevant for user behavior and investigates which instruments and antecedents influence brand page attachment. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media. Contents Relevance of Social Networks for Brand Management Attachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks Empirical Analysis and Validation of Consequences of Brand Page Attachment Identification of Antecedents of Brand Page Attachment Target Groups Researchers and students in the fields of marketing, communication and digital marketing Practitioners in these areas The Author Dr. Barbara Kleine-Kalmer received her PhD at Prof. Dr. Christoph Burmann’s Chair of innovative Brand Management at the University of Bremen.
902s	312696825 Facebook
902s	209194502 Marke
902s	211880981 Kundenbindung
902s	209919140 Markentreue
902s	209190205 Kaufverhalten
907s	312696825 Facebook
907s	211880981 Kundenbindung
907s	209190205 Kaufverhalten
907s	209919140 Markentreue
012	455230706
081	Kleine-Kalmer, Barbara: Brand Page Attachment
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-658-12439-7