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Commercializing Innovation: Turning Technology Breakthroughs into Products
Kategorie	Beschreibung
036a	XD-US
037b	eng
077a	446315222 Druckausg.: ‡Schaufeld, Jerry: Commercializing innovation
087q	978-1-4302-6352-4
100	Schaufeld, Jerry
331	Commercializing Innovation
335	Turning Technology Breakthroughs into Products
410	Berkeley, CA
412	Apress
425	2015
425a	2015
433	Online-Ressource (XV, 210 p, online resource)
451b	SpringerLink. Bücher
501	Description based upon print version of record
517	Contents; About the Author; Acknowledgments; Introduction; Chapter 1: Technology Commercialization; Waypoints in Innovative Commercialization; W. Edwards Deming and Innovative Change; Walmart Expands While Manufacturing Nothing: A New Innovation Model Emerges; Lexus vs. Ford; Enter Innovation; Innovation Practitioners; Apple's Innovative Culture; The Bose Corporation; Curt Carlson: The SRI Approach; Innovative Thinking: Clayton Christensen; IDEO: Innovation in Design and Consulting; Innovation at Foundations; The Pattern Emerges; Summary; Chapter 2: The Commercialization Model. So Why a Model?A Model for Commercialization; Sources of Ideas; Opportunity Recognition; The Role of Intuition; A Disciplined Approach; Is It Real? The Role of Feasibility Analysis; Going to Market; The Project Plan; Does this Relate to Commercialization?-A Summary; Chapter 3: The Sources of Ideas for Commercialization: Are There Enough? ; Sources of Ideas; Licensing; Patent Law; A Proprietary Alternative to Patents; IP and Innovation Commercialization; Operational Questions about IP; R&D: Beyond IP Strategy; R&D Strategy; R&D: Question the Viability; Extending the Product or Market. Some Questioning Thoughts: Product Extension Food for ThoughtJoining and Buying: The Role of Mergers and Acquisitions (M&As); The M&A Alternative: Questions; Invention/"Other"; Nurturing the Inventive Process; The World of Ideas: Summary; Chapter 4: Winnowing Down: The Challenge of Opportunity Recognition; Opportunity Recognition, the First Gate; Distillation; Multiple Funnels; Expectations; Chapter 5: Feasibility Analysis; Classical Perspective ; The Elements ; Economic Considerations; Technical Considerations ; Operational Considerations ; Risk: Considerations; Legal Risk. Financial: Risk Commercial and Market Risk ; Regulatory Risks ; Risks: A Summary; Additional Elements: Outcomes of the Feasibility Analysis; Rejection ; Hold ; Summary; Chapter 6: The Project Plan; Why Planning?; The Details ; Deciding; Drilling Down; Over and Under ; The Tools ; To Plan or Not; Chapter 7: To Market or Not…; The End of Marketing?; The New Marketing Model; Demographics; Pricing; Cost-Based Pricing ; Competition-Based Pricing ; Value-Based Pricing; Competition; ; Competition and Commercialization ; Competitors; The Impact of Competition on Marketing. Going to Market Why Marketing: A Summary; Chapter 8: The Numbers; The Internal Space ; The Internal Balance; Budgeting; Revenue ; Those Ratios ; Some Are "Fixed"; The Results ; Modeling This; The Outside View; Summing Up; Chapter 9: Organizational Dynamics; Getting Organized; The Legal Structure; The Mechanics; The Functional Option; Product-Based Organizations; Other Approaches; Moving Forward; Finding, Motivating, and Keeping Talent; Balanced Metrics; Creating the Environment; Summing Up; Chapter 10: ROI: Does It Make Sense?; Early Stage Capital; Angel Investing. Institutional Investing, the Venture Business
527	Druckausg.: ‡Schaufeld, Jerry: Commercializing innovation
540a	ISBN 978-1-4302-6353-1
700	\|KJ
700	\|BUS042000
700b	\|658.406
700b	\|658.575
700b	\|650
700c	\|HF4999.2-6182
700c	\|HD28-70
700g	1270877097 QP 210
700g	1270742647 QP 624
750	Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using case studies, models, and practical tips culled from his entrepreneurial career, he shows readers of Commercializing Innovation how to Source technology that can be turned into pro ducts Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a project Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding.
902s	209164964 Wirtschaftswissenschaften
902s	20969405X Produktentwicklung
902s	212374583 Technische Innovation
902s	209581034 Produktmanagement
012	445313579
081	Schaufeld, Jerry: Commercializing Innovation
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-1-4302-6353-1