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MAB
¬The¬ 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
Kategorie
Beschreibung
036a
XA-DE
037b
eng
087q
978-3-319-16975-0
100
Bellur, Venkatakrishna V.
331
¬The¬ 1980’s: A Decade of Marketing Challenges
335
Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
410
Cham
412
Springer
425
2015
425a
2015
433
Online-Ressource (XVIII, 345 p, online resource)
451b
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
527
Druckausg.ISBN: 978-331-91697-5-0
540a
ISBN 978-3-319-16976-7
700
|KJSM
700
|KJS
700
|BUS043000
700b
|658.8
700c
|HF5410-5417.5
750
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy’s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
902s
209025417 Marketing
012
430176406
081
Bellur, Venkatakrishna V.: ¬The¬ 1980s: A Decade of Marketing Challenges
100
Springer E-Book
125a
Elektronischer Volltext - Campuslizenz
655e
$uhttp://dx.doi.org/10.1007/978-3-319-16976-7
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