- Hauptmenü-

Kategorienanzeige

MAB

Frugal Innovation in Healthcare: How Targeting Low-Income Markets Leads to Disruptive Innovation
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	461732734 Druckausg.: ‡Ramdorai, Aditi: Frugal innovation in healthcare
087q	978-3-319-16335-2
100	Ramdorai, Aditi
104b	Herstatt, Cornelius
331	Frugal Innovation in Healthcare
335	How Targeting Low-Income Markets Leads to Disruptive Innovation
410	Cham
412	Springer
425	2015
425a	2015
433	Online-Ressource (XVII, 168 p. 14 illus., 9 illus. in color, online resource)
451b	India Studies in Business and Economics
527	Druckausg.: ‡Ramdorai, Aditi: Frugal innovation in healthcare
540a	ISBN 978-3-319-16336-9
700	\|KCQ
700	\|MED002000
700b	\|330
700b	\|362.1068
700b	\|36.210.681
700b	\|362.10681
700c	\|RA971.3-971.32
700g	1270708333 QX 700
750	This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market
902s	209478977 Gesundheitspolitik
902s	209623233 Gesundheitsökonomie
902g	209106441 Schwellenländer
902s	210224223 Technologiemanagement
902s	209115742 Sozialpolitik
012	430175531
081	Ramdorai, Aditi: Frugal Innovation in Healthcare
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-319-16336-9