- Hauptmenü-

Kategorienanzeige

MAB

Customer Co-Design: A Study in the Mass Customization Industry
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	41716095X Druckausg.: ‡Thallmaier, Stefan R.: Customer co-design
087q	978-3-658-07525-5
100	Thallmaier, Stefan R.
331	Customer Co-Design
335	A Study in the Mass Customization Industry
410	Wiesbaden ; s.l.
412	Springer Fachmedien Wiesbaden
425	2015
425a	2015
433	Online-Ressource (XXI, 218 p. 29 illus, online resource)
451b	Markt- und Unternehmensentwicklung Markets and Organisations
501	"Dissertation HHL Leipzig Graduate School of Management / 2014
501	Includes bibliographical references
517	Customers’ Perceived Value in Co-Design & Mass CustomizationChallenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.
527	Druckausg.: ‡Thallmaier, Stefan R.: Customer co-design
540a	ISBN 978-3-658-07526-2
700	\|PDG
700	\|KJMV6
700	\|BUS087000
700b	\|658.514
700c	\|HD28-70
750	Customers’ Perceived Value in Co-Design & Mass Customization -- Challenges of Customer Co-Design -- Online Customer Co-Design -- Customer Co-Design & Live Help.
753	Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Contents Customers’ Perceived Value in Co-Design & Mass Customization Challenges of Customer Co-Design Online Customer Co-Design Customer Co-Design & Live Help Target Groups Researchers and students in the fields of service innovation and business design as well as customer integration through co-design Practitioners in the mass customization industry focusing on the attractiveness of co-design interfaces and customers’ value perception The Author Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
902s	21266624X Mass Customization
902s	211187038 Kundenorientierung
902s	213237407 Kundenwert
012	417087179
081	Thallmaier, Stefan R.: Customer Co-Design
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-658-07526-2