- Hauptmenü-

Kategorienanzeige

MAB

Digital Darwinism: Branding and Business Models in Jeopardy
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	416493327 Druckausg.: ‡Kreutzer, Ralf T., 1958 - : Digital darwinism
087q	978-3-642-54400-2
100	Kreutzer, Ralf T.
104b	Land, Karl-Heinz
331	Digital Darwinism
335	Branding and Business Models in Jeopardy
410	Berlin, Heidelberg ; s.l.
412	Springer Berlin Heidelberg
425	2015
425a	2015
433	Online-Ressource (XIV, 257 p. 120 illus., 105 illus. in color, online resource)
451b	SpringerLink. Bücher
501	Includes bibliographical references
517	Why the Digital Revolution Is Challenging You and Why You Have to Act NowDigital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
527	Druckausg.: ‡Kreutzer, Ralf T., 1958 - : Digital darwinism
540a	ISBN 978-3-642-54401-9
700	\|KJSM
700	\|KJS
700	\|BUS043000
700b	\|658.8
700c	\|HF5410-5417.5
750	Why the Digital Revolution Is Challenging You and Why You Have to Act Now -- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer -- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation -- How the Social Revolution Is to Be Managed -- How Marketing Becomes the ROI Driver Within a Company -- Confidence - The New Currency in Marketing and Management -- Social CRM - The New Rules of the Game in Leading Customers -- Why Marketing Is Becoming a Service -- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.
753	Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
902s	259278165 Soziale Software
902s	214046249 Electronic Commerce
902s	209145323 Verbraucherverhalten
902s	209735759 Markenpolitik
902s	210296445 Dienstleistungsangebot
012	415346738
081	Kreutzer, Ralf T.: Digital Darwinism
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-3-642-54401-9