| 036a | XA-DE |
| 037b | eng |
| 077a | 332527344 Buchausg. u.d.T.: ‡Lieberam-Schmidt, Sönke: Analyzing and influencing search engine results |
| 087q | 978-3-8349-2453-7 |
| 100 | Lieberam-Schmidt, Sönke |
| 331 | Analyzing and Influencing Search Engine Results |
| 335 | Business and Technology Impacts on Web Information Retrieval |
| 410 | Wiesbaden |
| 412 | Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
| 425 | 2010 |
| 425a | 2010 |
| 433 | Online-Ressource (XX, 221p. 75 illus, digital) |
| 451b | SpringerLink. Bücher |
| 501 | Includes bibliographical references (p. [207]-218) and index |
| 517 | Foreword; Acknowledgements; Contents; List of Figures; List of Tables; List of Abbreviations; Introduction; 1 Web Search; 1.1 Information Demand; 1.1.1 User's Information Need; 1.1.2 User Behavior; 1.2 Search Tools; 1.3 How Search EnginesWork; 1.3.1 Crawler; 1.3.2 Indexer; 1.3.3 Analyzer; 1.3.4 Searcher; 1.3.5 Presenter; 1.4 A New Approach to Relevancy; 1.5 Evolution ofWeb Search Engines; 2 Web Structure; 2.1 Evolution of Information Supply; 2.2 Web Content; 2.3 TheWeb Graph; 2.3.1 Reasons for Regarding the Web Graph; 2.3.2 Properties of the Web Graph. 2.3.3 Representation and Storage of the Web Graph2.4 Link Analysis; 2.4.1 Ranking; 2.4.2 Authorities and Hubs; 2.4.3 Other Link-based Methods; 2.5 Data Structures; 2.5.1 Feasible Data Structures; 2.5.2 Evaluation; 2.5.3 Selection; 2.6 HITS in Practice; 2.6.1 Implementation of the Algorithm; 2.6.2 Experimental Results and Evaluation; 3 Result Clustering; 3.1 Clustering Methods; 3.2 Web Clustering; 3.3 Text Based Approaches; 3.4 Link Based Approaches; 3.4.1 Robust Clustering Algorithm; 3.4.2 Inclusion of Link Direction; 3.4.3 Architecture; 3.4.4 Experimental Results; 3.5 Combined Approaches. 3.5.1 Architecture3.5.2 Preprocessing; 3.5.3 Document Representation; 3.5.4 Clustering Method Combination; 3.5.5 Implementation; 3.5.6 Experimental Results; 4 Search Engine Optimization; 4.1 Objectives; 4.1.1 Website Visitors; 4.1.2 Result Page Position; 4.2 Possibilities and Means; 4.2.1 Visibility; 4.2.2 Static Relevance; 4.2.3 Dynamic Relevance; 4.3 Keyword Selection; 4.3.1 Keyword Selection Position Model (KSPM); 4.3.2 Enhanced Keyword Selection Position Model (EKSPM); 4.3.3 Keyword Selection Top Position Model (KSTPM); 4.4 Limits; 4.4.1 Search Engine Spam; 4.4.2 Spamming Methods. 4.5 Implementation4.5.1 Tasks; 4.5.2 Website Creation Process; 4.6 Practical Results; 4.6.1 Project and Test Websites; 4.6.2 Reporting and Results; 5 Conclusion; Bibliography; Index |
| 527 | Buchausg. u.d.T.: ‡Lieberam-Schmidt, Sönke: Analyzing and influencing search engine results |
| 540a | ISBN 978-3-8349-8915-4 |
| 700 | |KJQ |
| 700 | |UF |
| 700 | |BUS083000 |
| 700 | |COM039000 |
| 700 | |KJ |
| 700 | |BUS042000 |
| 700b | |650 |
| 700b | |025.524 |
| 700b | |025.04 |
| 700c | |HF54.5-54.56 |
| 700g | 127087697X QP 650 |
| 750 | Web Search -- Web Structure -- Result Clustering -- Search Engine Optimization -- Conclusion |
| 753 | The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible positions of the WWW has immensely increased. Sönke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses. He structures available SEO means, integrates them in a Website creation process proven to be successful in practice, and develops models for selecting the right keywords. For search engines, he presents new methods of grouping and presenting results |
| 902s | 211658502 World Wide Web |
| 902s | 209188227 Information Retrieval |
| 902s | 214046249 Electronic Commerce |
| 902s | 214087239 Website |
| 902s | 20889201X Datenstruktur |
| 902s | 209057009 Optimierung |
| 907s | 211658502 World Wide Web |
| 907s | 209188227 Information Retrieval |
| 907s | 214046249 Electronic Commerce |
| 907s | 214087239 Website |
| 907s | 20889201X Datenstruktur |
| 907s | 209057009 Optimierung |
| 012 | 332858200 |
| 081 | Lieberam-Schmidt, Sönke: Analyzing and Influencing Search Engine Results |
| 100 | Springer E-Book |
| 125a | Elektronischer Volltext - Campuslizenz |
| 655e | $uhttp://dx.doi.org/10.1007/978-3-8349-8915-4 |
