| 036a | XA-DE |
| 037b | eng |
| 077a | 332551016 Buchausg. u.d.T.: ‡Wiehenbrauk, Daniela: Collaborative promotions |
| 087q | 978-3-642-13392-3 |
| 100 | Wiehenbrauk, Daniela |
| 331 | Collaborative Promotions |
| 335 | Optimizing Retail Supply Chains with Upstream Information Sharing |
| 410 | Berlin, Heidelberg |
| 412 | Springer-Verlag Berlin Heidelberg |
| 425 | 2010 |
| 425a | 2010 |
| 433 | Online-Ressource (XX, 153p. 46 illus, digital) |
| 451 | Lecture Notes in Economics and Mathematical Systems ; 643 |
| 454 | Lecture notes in economics and mathematical systems |
| 455 | 643 |
| 501 | Includes bibliographical references |
| 527 | Buchausg. u.d.T.: ‡Wiehenbrauk, Daniela: Collaborative promotions |
| 540a | ISBN 978-3-642-13393-0 |
| 700 | |KJMD |
| 700 | |KJT |
| 700 | |BUS049000 |
| 700b | |658.40301 |
| 700b | |658.8 |
| 700c | |HD30.23 |
| 700g | 1270805037 QP 530 |
| 700g | 1271152878 QQ 440 |
| 700g | 1270907700 QP 540 |
| 750 | Promotions and Collaboration in Retailing -- Literature Review -- Retailer Competition -- Empirical Analysis -- Conclusion and Managerial Insights |
| 753 | Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the competitors’ behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain. Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer |
| 902s | 209966335 Produzent |
| 902s | 20959621X Einzelhandel |
| 902s | 209209275 Unternehmenskooperation |
| 902s | 209481196 Informationsmanagement |
| 902s | 209624744 Informationsaustausch |
| 902s | 215001915 Supply Chain Management |
| 902s | 209919167 Marketingmanagement |
| 902s | 209203676 Sales-promotion |
| 907s | 209966335 Produzent |
| 907s | 20959621X Einzelhandel |
| 907s | 209209275 Unternehmenskooperation |
| 907s | 209481196 Informationsmanagement |
| 907s | 209624744 Informationsaustausch |
| 907s | 215001915 Supply Chain Management |
| 907s | 209919167 Marketingmanagement |
| 907s | 209203676 Sales-promotion |
| 012 | 329515217 |
| 081 | Wiehenbrauk, Daniela: Collaborative Promotions |
| 100 | Springer E-Book |
| 125a | Elektronischer Volltext - Campuslizenz |
| 655e | $uhttp://dx.doi.org/10.1007/978-3-642-13393-0 |
