Shortcuts
Top of page (Alt+0)
Page content (Alt+9)
Page menu (Alt+8)
Your browser does not support javascript, some WebOpac functionallity will not be available.
PageMenu
-
Hauptmenü
-
Suchmenü
Einfache Suche
.
Erweiterte Suche
.
Zeitschriften-Suche
.
Suchergebnisse verfeinern
.
Neuerwerbungsliste nach Gruppen
.
Sortierreihenfolge
.
Benutzerdienste
Nutzeranmeldung
.
Mein Konto
.
Erwerbungsvorschlag
.
Fernleihe
.
Vormerkung
.
Verlängerung
.
Weitere Recherchemöglichkeiten
Datenbankinfosystem (DBIS)
.
Karlsruher virtueller Katalog (KVK)
.
Regensburger Systematik (RVK)
.
Elektronische Zeitschriften (EZB)
.
Zeitschriftendatenbank (ZDB)
.
Sitzung beenden
Katalog verlassen
.
Homepage WHZ
.
Hochschulbibliothek
.
© LIBERO v6.4.1sp240211
Page content
Sie befinden sich hier
:
Kategorienanzeige
Kategorienanzeige
MAB
Analytical CRM: Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
Kategorie
Beschreibung
036a
XA-DE
037b
eng
077a
28650345X Buchausg. u.d.T.: ‡Wübben, Markus: Analytical CRM
087q
978-3-8349-1278-7
100b
Wübben, Markus
331
Analytical CRM
335
Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings
410
Wiesbaden
412
Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden
425
2009
425a
2009
433
Online-Ressource (XXXI, 262p. 109 illus, digital)
451b
SpringerLink. Bücher
501
Includes bibliographical references
517
Preliminary; Introduction; Fundamentals of Customer Relationship Management; The Drivers of Cross-Buying Behavior in Non-Contractual Settings; Stochastic Models for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings; Support Vector Machines for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings; Customer Relationship Management in the 21st Century; Back matter; Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings
527
Buchausg. u.d.T.: ‡Wübben, Markus: Analytical CRM
540a
ISBN 978-3-8349-8121-9
700
|KJS
700
|KJSM
700
|BUS043000
700b
|658.8
700b
|658.812
700c
|HF5410-5417.5
700g
1270805185 QP 620
750
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers' cross-buying behavior can be stimulated and how customers' relationship length and depth, meaning customers' activity and purchase-levels, can be predicted.
753
The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential (""analytical CRM"").
902s
210400358 Kundenmanagement
907s
210400358 Kundenmanagement
012
305562991
081
Analytical CRM
100
Springer E-Book
125a
Elektronischer Volltext - Campuslizenz
655e
$uhttp://dx.doi.org/10.1007/978-3-8349-8121-9
Schnellsuche
Suche nach