| 036a | XA-DE |
| 037b | eng |
| 077a | 276825098 Buchausg. u.d.T.: ‡Pinterits, Andreas: Coordinating Internet sales with other channels |
| 087q | 978-3-8349-0845-2 |
| 100b | Pinterits, Andreas |
| 331 | Coordinating Internet Sales with Other Channels |
| 335 | A Performance Measurement Model |
| 410 | Wiesbaden |
| 412 | Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| 425 | 2009 |
| 425a | 2009 |
| 433 | Online-Ressource (XX, 190p. 56 illus, digital) |
| 451b | SpringerLink. Bücher |
| 501 | Description based upon print version of record |
| 517 | Preliminary; Introduction; E-commerce multichannel retailing; Performance measurement; Methodology - a structured approach for designing the model; Performance measurement model for e-commerce multichannel retailing; Demonstration of the performance measurement system model; Summary and discussion of results; Back matter |
| 527 | Buchausg. u.d.T.: ‡Pinterits, Andreas: Coordinating Internet sales with other channels |
| 540a | ISBN 978-3-8349-9950-4 |
| 700 | |KJQ |
| 700 | |UF |
| 700 | |BUS083000 |
| 700 | |COM039000 |
| 700b | |650 |
| 700b | |658.872 |
| 700b | |381.142 |
| 700c | |HF54.5-54.56 |
| 700g | 127087697X QP 650 |
| 700g | 1271477599 QP 621 |
| 750 | Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation. |
| 753 | The continuinggrowth of global Internet usage has a remarkable impact on retailing businesses. Customers expect to do business not only through stationary sales channels, but also to order online, pushing companies to introduce e-commerce sales channels. The distribution of goods through newly introduced e-commerce sales channels offers retailers opportunities such as the cost-effective enlargement of their assortment and the attraction of new customers. However, it alsoimplicatesa number ofproblems. In the past, channel con?ictswere usuallyavoided byd- ferentiating the offerings of sales chan |
| 902s | 215770633 Mehrgleisiger Vertrieb |
| 902s | 214046249 Electronic Commerce |
| 902s | 209907649 Leistungsmessung |
| 907s | 215770633 Mehrgleisiger Vertrieb |
| 907s | 214046249 Electronic Commerce |
| 907s | 209907649 Leistungsmessung |
| 012 | 305561928 |
| 081 | Coordinating Internet Sales with Other Channels |
| 100 | Springer E-Book |
| 125a | Elektronischer Volltext - Campuslizenz |
| 655e | $uhttp://dx.doi.org/10.1007/978-3-8349-9950-4 |
