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Television Goes Digital
Kategorie	Beschreibung
036a	XD-US‡XA-DE
037b	eng
077a	306052091 Buchausg. u.d.T.: ‡Television goes digital
087q	978-0-387-79977-3
100b	Gerbarg, Darcy
331	Television Goes Digital
410	New York, NY
412	Springer New York
425	2009
425a	2009
433	Online-Ressource (digital)
451	¬The¬ Economics of Information, Communication and Entertainment, The Impacts of Digital Technology in the 21st Century ; 01
501	Includes bibliographical references and index
517	CONTENTS; Acknowledgements; Introduction: The Digital Evolution of Television; Part I The Changing Television Business; 1 TV or Not TV: Where Video Is Going; 2 The New Screen for Video; 3 The End of Advertising As We Know It; 4 From the Marketers' Perspective:The Interactive Media Situation in Japan; Part II Technology: Content Creation and Distribution; 5 Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool; 6 Television Via Satellite; 7 Creation and Distribution of 4 K Content; Part III Content; 8 Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond. 9 Video on the Internet: The Content Question10 YouTube Changes Everything: The Online Video Revolution; 11 Digital Archiving in the Entertainmentand Professional Media Market; Part IV Legal and Regulatory Issues; 12 Spectrum Policy and the Public Interest; 13 Cognitive Radios in Television White Spaces; 14 Digital Rights and Digital Television; Index; About the Editor and Contributors
527	Buchausg. u.d.T.: ‡Television goes digital
540a	ISBN 978-0-387-79978-0
700	\|KNT
700	\|JFD
700	\|BUS070060
700b	\|658
700b	\|621.388
700c	\|HD28-70
700g	1270687654 AP 33940
750	Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers broadcasters, cable and satellite companies and they're all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
902s	208917446 Fernsehen
902s	210296712 Digitale Nachrichtentechnik
902s	210111151 Neue Medien
012	302781722
081	Television Goes Digital
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/978-0-387-79978-0