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¬The¬ Business Idea: The Early Stages of Entrepreneurship
Kategorie	Beschreibung
036a	XA-DE
037b	eng
077a	113244959 Buchausg. u.d.T.: ‡Hougaard, Søren, 1950 - : ¬The¬ business idea
087q	978-3-540-22663-5
100b	Hougaard, Søren
331	¬The¬ Business Idea
335	The Early Stages of Entrepreneurship
410	Berlin, Heidelberg
412	Springer Berlin · Heidelberg
425	2005
425a	2005
433	Online-Ressource (232 p. 20 illus, digital)
451b	SpringerLink. Bücher
501	Includes bibliographical references and index
517	Preliminary; Introduction and Summary; Entrepreneurship as a competency; Creative market insight; The window of opportunity; Creation of the business concept; Entry barriers to markets; Strategies for market entry; The positive influence of competitors; Entrepreneurship and business ideas in the embryonic market; Back matter
527	Buchausg. u.d.T.: ‡Hougaard, Søren, 1950 - : ¬The¬ business idea
540a	ISBN 978-3-540-26959-5
700	\|KJH
700	\|BUS025000
700b	\|658.421
700b	\|658.041
700b	\|658/.041
700b	\|650
700c	\|HB615
700g	1270820648 QP 230
750	Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.
902s	209209240 Unternehmensgründung
902s	210544929 Geschäftsidee
907s	209209240 Unternehmensgründung
012	264348400
081	¬The¬ Business Idea
100	Springer E-Book
125a	Elektronischer Volltext - Campuslizenz
655e	$uhttp://dx.doi.org/10.1007/b138370