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Ihre Suche nach Handel und Internationales Marketing / Retailing and International Marketing ergibt 23 Einträge

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Nr. Cover Titel Verfasser Jahr Beschreibung Exemplarinformation
1 Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse Advertorials versus klassische Printwerbung: Eine Wirkungsanalyse [E-Book] Dorner, Florian 2016 E-Book URL Exists Catalogue Record .
2 ¬Die¬ Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit ¬Die¬ Bedeutung von Musik für die Gestaltung von Markenpersönlichkeit [E-Book] Flecker, Johannes 2014 E-Book URL Exists Catalogue Record .
3 Congruency, Expectations and Consumer Behavior in Digital Environments Congruency, Expectations and Consumer Behavior in Digital Environments [E-Book] Nimmermann, Frederic 2020 E-Book URL Exists Catalogue Record .
4 ¬The¬ Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations ¬The¬ Corporate Reputation of Multinational Corporations: An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations [E-Book] Huber, Cathrin 2018 E-Book URL Exists Catalogue Record .
5 Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms [E-Book] Wagner, Katja 2021 E-Book URL Exists Catalogue Record .
6 Emotionale Intelligenz und Verkaufsperformance: eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld Emotionale Intelligenz und Verkaufsperformance: eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld [E-Book] Zehetner, Andreas 2019 E-Book URL Exists Catalogue Record .
7 Essays on congruence theory in marketing: Special focus on digital products and webstores Essays on congruence theory in marketing: Special focus on digital products and webstores [E-Book] Rollin, Robér 2022 E-Book URL Exists Catalogue Record .
8 Event Marketing in the Context of Higher Education Marketing and Digital Environments Event Marketing in the Context of Higher Education Marketing and Digital Environments [E-Book] Neus, Florian 2020 E-Book URL Exists Catalogue Record .
9 Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationären Textileinzelhandel [E-Book] Riedl, Heike 2014 E-Book URL Exists Catalogue Record .
10 International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment [E-Book] Morbe, Lukas 2018 E-Book URL Exists Catalogue Record .
11 International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors International Small and Medium-Sized Enterprises: Internationalization Patterns, Mode Changes, Configurations and Success Factors [E-Book] Olejnik, Edith 2014 E-Book URL Exists Catalogue Record .
12 International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization [E-Book] Sinning, Carolina 2022 E-Book URL Exists Catalogue Record .
13 Kommunikationsverweigerung und -störung: Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung Kommunikationsverweigerung und -störung: Analyse der Auswirkung eines neuen Phänomens auf die Kundenbeziehung [E-Book] Schloffer, Judith 2013 E-Book URL Exists Catalogue Record .
14 Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments [E-Book] Winters, Amelie 2021 E-Book URL Exists Catalogue Record .
15 Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing [E-Book] Schu, Matthias 2017 E-Book URL Exists Catalogue Record .
16 Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce [E-Book] Fota, Anne 2022 E-Book URL Exists Catalogue Record .
17 ¬The¬ Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing ¬The¬ Pursuit of Food Well-Being: The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing [E-Book] Frentz, Florentine 2020 E-Book URL Exists Catalogue Record .
18 ¬The¬ Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis ¬The¬ Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis [E-Book] Schröder, Christoph 2015 E-Book URL Exists Catalogue Record .
19 Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh Restructuring of Food Retail Markets in Countries of the Global South: The Case of Emerging Supermarkets in Dhaka, Bangladesh [E-Book] Hobelsberger, Christine 2021 E-Book URL Exists Catalogue Record .
20 Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing Retail Brand Equity and Loyalty: Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing [E-Book] Weindel, Julia Katharina 2016 E-Book URL Exists Catalogue Record .
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Die Titel, die in Fettdruck angezeigt werden, haben verfügbare Medien, Titel ohne Fettdruck haben derzeit keine verfügbaren Medien.

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