1 |
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¬The¬ 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference [E-Book]
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Bellur, Venkatakrishna V.
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2015 |
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2 |
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Account Management Strategies in B2B Sales: Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools [E-Book]
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Neeb, Hans-Peter
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2023 |
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3 |
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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants [E-Book]
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Fraß, Alexander
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2016 |
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4 |
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Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing [E-Book]
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2022 |
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5 |
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Active Price Management: Be a Price Maker, Not a Price Taker! [E-Book]
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Reinecke, Sven
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2023 |
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6 |
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation [E-Book]
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Brem, Alexander
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2015 |
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7 |
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Advances in Advertising Research IX: Power to Consumers [E-Book]
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2018 |
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8 |
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement [E-Book]
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2017 |
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9 |
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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice [E-Book]
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Okazaki, Shintaro
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2011 |
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10 |
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends [E-Book]
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Eisend, Martin
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2012 |
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11 |
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising [E-Book]
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2013 |
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12 |
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Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising [E-Book]
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2015 |
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13 |
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Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative [E-Book]
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2016 |
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14 |
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Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice [E-Book]
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2017 |
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15 |
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Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative [E-Book]
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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2023 |
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16 |
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 [E-Book]
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2020 |
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17 |
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Advances in Digital Marketing and eCommerce: Second International Conference, 2021 [E-Book]
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2021 |
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18 |
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Advances in Digital Marketing and eCommerce: Third International Conference, 2022 [E-Book]
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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2022 |
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19 |
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Advances in Digital Marketing and eCommerce: Fourth International Conference, 2023 [E-Book]
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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2023 |
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20 |
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Advances in Global Marketing: A Research Anthology [E-Book]
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2018 |
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