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Nr. Cover Titel Verfasser Jahr Beschreibung Exemplarinformation
1 ¬The¬ 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference ¬The¬ 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference [E-Book] Bellur, Venkatakrishna V. 2015 E-Book URL Exists Catalogue Record .
2 Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants [E-Book] Fraß, Alexander 2016 E-Book URL Exists Catalogue Record .
3 Active Price Management: Be a Price Maker, Not a Price Taker! Active Price Management: Be a Price Maker, Not a Price Taker! [E-Book] Reinecke, Sven 2023 E-Book URL Exists Catalogue Record .
4 Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation [E-Book] Brem, Alexander 2015 E-Book URL Exists Catalogue Record .
5 Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program [E-Book] Funk, Tom 2013 E-Book URL Exists Catalogue Record .
6 Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement [E-Book]   2017 E-Book URL Exists Catalogue Record .
7 Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice [E-Book] Okazaki, Shintaro 2011 E-Book URL Exists Catalogue Record .
8 Advances in Advertising Research (Vol. III) Current Insights and Future Trends Advances in Advertising Research (Vol. III) Current Insights and Future Trends [E-Book] Eisend, Martin 2012 E-Book URL Exists Catalogue Record .
9 Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising [E-Book]   2013 E-Book URL Exists Catalogue Record .
10 Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising [E-Book]   2015 E-Book URL Exists Catalogue Record .
11 Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative [E-Book]   2016 E-Book URL Exists Catalogue Record .
12 Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice [E-Book]   2017 E-Book URL Exists Catalogue Record .
13 Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative [E-Book] ICORIA / Veranstaltung <19., 2021, Bordeaux> 2023 E-Book URL Exists Catalogue Record .
14 Advances in Digital Marketing and eCommerce: First International Conference, 2020 Advances in Digital Marketing and eCommerce: First International Conference, 2020 [E-Book]   2020 E-Book URL Exists Catalogue Record .
15 Advances in Digital Marketing and eCommerce: Third International Conference, 2022 Advances in Digital Marketing and eCommerce: Third International Conference, 2022 [E-Book] Digital Marketing & eCommerce Conference <3., 2022, Barcelona> 2022 E-Book URL Exists Catalogue Record .
16 Advances in Global Marketing: A Research Anthology Advances in Global Marketing: A Research Anthology [E-Book]   2018 E-Book URL Exists Catalogue Record .
17 Advances in National Brand and Private Label Marketing: Second International Conference, 2015 Advances in National Brand and Private Label Marketing: Second International Conference, 2015 [E-Book]   2015 E-Book URL Exists Catalogue Record .
18 Advances in National Brand and Private Label Marketing: Third International Conference, 2016 Advances in National Brand and Private Label Marketing: Third International Conference, 2016 [E-Book]   2016 E-Book URL Exists Catalogue Record .
19 Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 [E-Book]   2017 E-Book URL Exists Catalogue Record .
20 Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 Advances in National Brand and Private Label Marketing: Fifth International Conference, 2018 [E-Book] International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona> 2018 E-Book URL Exists Catalogue Record .
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