21 |
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Absatzsysteme für Mass Customization: Am Beispiel individualisierter Lebensmittelprodukte [E-Book]
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Jäger, Stephan
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2004 |
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22 |
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Abschied vom Branding: Wie man Kunden wirklich ans Kaufen führt – Mit Marketing, das sich an Kaufprozessen orientiert [E-Book]
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Rutschmann, Marc
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2011 |
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23 |
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Abschied vom Branding: Wie man Kunden wirklich ans Kaufen führt – mit Marketing, das sich an Kaufprozessen orientiert [E-Book]
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Rutschmann, Marc
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2013 |
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24 |
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Abwechslungsbedürfnis und Werbewirkung: Theoretische Überlegungen und experimentelle Prüfung [E-Book]
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2006 |
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25 |
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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings [E-Book]
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Wünderlich, Nancy V.
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2010 |
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26 |
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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants [E-Book]
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Fraß, Alexander
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2016 |
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27 |
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Active Price Management: Be a Price Maker, Not a Price Taker! [E-Book]
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Reinecke, Sven
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2023 |
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28 |
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Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung [E-Book]
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Pütz, Christopher
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2022 |
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29 |
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation [E-Book]
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Brem, Alexander
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2015 |
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30 |
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Adoption von Online-Banking-Services: Determinanten aus Sicht der Kunden [E-Book]
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Garczorz, Ingo
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2004 |
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31 |
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Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program [E-Book]
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Funk, Tom
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2013 |
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32 |
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement [E-Book]
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2017 |
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33 |
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Advances in Advertising Research (Vol. 1) Cutting Edge International Research [E-Book]
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Terlutter, Ralf
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2010 |
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34 |
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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice [E-Book]
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Okazaki, Shintaro
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2011 |
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35 |
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends [E-Book]
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Eisend, Martin
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2012 |
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36 |
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising [E-Book]
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2013 |
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37 |
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Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising [E-Book]
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2015 |
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38 |
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Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative [E-Book]
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2016 |
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39 |
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Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice [E-Book]
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2017 |
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40 |
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Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative [E-Book]
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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2023 |
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