21 |
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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings [E-Book]
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Wünderlich, Nancy V.
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2010 |
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Achieving Brand Loyalty in China through After-Sales Services: With a Particular Focus on the Influences of Cultural Determinants [E-Book]
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Fraß, Alexander
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2016 |
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23 |
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Active Price Management: Be a Price Maker, Not a Price Taker! [E-Book]
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Reinecke, Sven
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2023 |
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24 |
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Add-on-Preissysteme: Determinanten und Konsequenzen der Konsumentenwahrnehmung [E-Book]
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Pütz, Christopher
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2022 |
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25 |
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation [E-Book]
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Brem, Alexander
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2015 |
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26 |
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Advances in Advertising Research IX: Power to Consumers [E-Book]
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2018 |
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27 |
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Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement [E-Book]
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2017 |
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28 |
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Advances in Advertising Research (Vol. 1) Cutting Edge International Research [E-Book]
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Terlutter, Ralf
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2010 |
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29 |
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Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice [E-Book]
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Okazaki, Shintaro
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2011 |
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30 |
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Advances in Advertising Research (Vol. III) Current Insights and Future Trends [E-Book]
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Eisend, Martin
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2012 |
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31 |
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Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising [E-Book]
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2013 |
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Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising [E-Book]
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2015 |
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Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative [E-Book]
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2016 |
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Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice [E-Book]
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2017 |
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Advances in Advertising Research (Vol. XII) Communicating, Designing and Consuming Authenticity and Narrative [E-Book]
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ICORIA / Veranstaltung <19., 2021, Bordeaux>
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2023 |
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36 |
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Advances in Digital Marketing and eCommerce: First International Conference, 2020 [E-Book]
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2020 |
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Advances in Digital Marketing and eCommerce: Third International Conference, 2022 [E-Book]
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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2022 |
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38 |
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Advances in Global Marketing: A Research Anthology [E-Book]
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2018 |
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Advances in Luxury Brand Management [E-Book]
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2017 |
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Advances in National Brand and Private Label Marketing: Second International Conference, 2015 [E-Book]
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2015 |
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