| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
1760171069 Erscheint auch als (Druck-Ausgabe): ‡Derval, Diana: ¬The¬ right sensory mix |
| ISBN |
978-3-662-63794-4 |
| 978-3-662-63796-8 |
| 978-3-662-63797-5 |
| Name |
Derval, Diana ¬[VerfasserIn]¬ |
| T I T E L |
¬The¬ Right Sensory Mix |
| Zusatz zum Titel |
Decoding Customers’ Behavior and Preferences |
| Auflage |
2nd ed. 2022. |
| Verlagsort |
Berlin, Heidelberg |
| Berlin, Heidelberg |
| Verlag |
Springer Berlin Heidelberg |
| Imprint: Springer |
| Erscheinungsjahr |
2022 |
| 2022 |
| 2022 |
| Umfang |
1 Online-Ressource (XXVII, 322 p. 86 illus., 80 illus. in color.) |
| Reihe |
Management for Professionals |
| Titelhinweis |
Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-63794-4 |
| Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-63796-8 |
| Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-662-63797-5 |
| Erscheint auch als (Druck-Ausgabe): ‡Derval, Diana: ¬The¬ right sensory mix |
| ISBN |
ISBN 978-3-662-63795-1 |
| Klassifikation |
KJD |
| BUS042000 |
| 658.4062 |
| 658.514 |
| QP 611 |
| Kurzbeschreibung |
1. Magnetic Sense, AI, and the Future of Mobility -- 2. Taste, Product Preferences, and the Future of Shopping -- 3. Polarized Light, Space Exploration, and the Future of Luxury -- 4. Colors, the Microbiome, and the Future of Beauty -- 5. Space and Time Perception, XR, and the Future of Communication -- 6. Sense of Motion, eSports, and the Future of Entertainment -- 7. Sense of Smell, Biomarkers, and the Future of Health -- 8. Sense of Status, Serious Gaming, and the Future of Work -- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX) -- 10. Sound and Voice Perception, IoT, and the Future of Living. |
| 2. Kurzbeschreibung |
Why do some people drink black coffee and others stick to tea? Why do some people prefer competitors’ products? Why do we sell less in this country? Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that people are rational: They just have a different biological perception of the same stimulus! Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. People with more taste buds are for example sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea. After reading the book, executives will be able to: · Decode people’s behavior and preferences scientifically · Design the right sensory mix (in terms of color, shape, depth, taste, smell, texture, sound, and more) · Shape attractive products and services for every local market · Devise immersive experiences for each persona · Combine smart sensors and human senses in a powerful and ethical way · Systematically increase the innovation adoption rate · Invent planet and people-friendly futures Berry-AMA Book Prize Finalist! “Diana Derval has written the best book that I have seen on the critical role of the five senses in determining our brand preferences. Her writing is lively, full of relevant case studies, and rich in insights. No marketing department or new product department must proceed without first reading this book.”- Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management Prof. Diana Derval, PhD, EMBA, Chair of DervalResearch, contributor for Harvard Business Review, social entrepreneur, and patented inventor, is a pioneer at decoding human preferences and behavior with biosciences. |
| 1. Schlagwortkette |
Verbraucherverhalten |
| Präferenz |
| Wahrnehmung |
| Produktdifferenzierung |
| Zielgruppe |
| ANZEIGE DER KETTE |
Verbraucherverhalten -- Präferenz -- Wahrnehmung -- Produktdifferenzierung -- Zielgruppe |
| SWB-Titel-Idn |
1799311856 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttps://doi.org/10.1007/978-3-662-63795-1 |
| Internetseite / Link |
Resolving-System |
