| Vorliegende Sprache |
eng |
| ISBN |
978-3-030-66153-3 |
| 978-3-030-66155-7 |
| Name |
Kavoura, Androniki ¬[HerausgeberIn]¬ |
| Havlovic, Stephen J. ¬[HerausgeberIn]¬ |
| Name ANZEIGE DER KETTE |
Havlovic, Stephen J. ¬[HerausgeberIn]¬ |
| Name |
Totskaya, Natalya ¬[HerausgeberIn]¬ |
| T I T E L |
Strategic Innovative Marketing and Tourism in the COVID-19 Era |
| Zusatz zum Titel |
9th ICSIMAT Conference 2020 |
| Auflage |
1st ed. 2021. |
| Verlagsort |
Cham |
| Cham |
| Verlag |
Springer International Publishing |
| Imprint: Springer |
| Erscheinungsjahr |
2021 |
| 2021 |
| 2021 |
| Umfang |
1 Online-Ressource(XXI, 240 p. 42 illus., 5 illus. in color.) |
| Reihe |
Springer Proceedings in Business and Economics |
| Titelhinweis |
Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-030-66153-3 |
| Erscheint auch als (Druck-Ausgabe)ISBN: 978-3-030-66155-7 |
| ISBN |
ISBN 978-3-030-66154-0 |
| Klassifikation |
KN |
| BUS070000 |
| 338 |
| Kurzbeschreibung |
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry. |
| SWB-Titel-Idn |
1750014017 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttps://doi.org/10.1007/978-3-030-66154-0 |
| Internetseite / Link |
Resolving-System |
