| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
491435967 Erscheint auch als (Druck-Ausgabe): ‡Handbook of business communication |
| ISBN |
978-1-61451-683-5 |
| Name |
Mautner, Gerlinde ¬[HerausgeberIn]¬ |
| Rainer, Franz ¬[HerausgeberIn]¬ |
| ANZEIGE DER KETTE |
Rainer, Franz ¬[HerausgeberIn]¬ |
| Name |
Ross, Christopher ¬[HerausgeberIn]¬ |
| T I T E L |
Handbook of Business Communication |
| Zusatz zum Titel |
Linguistic Approaches |
| Verlagsort |
Berlin ; Boston |
| Verlag |
De Gruyter Mouton |
| Erscheinungsjahr |
2017 |
| 2017 |
| Umfang |
1 Online-Ressource (xi, 700 Seiten) |
| Reihe |
Handbooks of applied linguistics ; volume 13 |
| Handbooks of applied linguistics |
| Band |
volume 13 |
| Enthaltene Werke |
$tFrontmatter -- -- Preface to the Handbooks of Applied Linguistics Series -- -- Acknowledgements -- -- Table of contents -- -- I. Introduction -- -- 1. Editors’ introduction -- -- 2. The history of the language of economics and business -- -- II. Genres and media -- -- 3. Genres in the business context: An introduction -- -- 4. Business presentations -- -- 5. Business negotiations -- -- 6. Business meetings -- -- 7. Sales talk and sales training -- -- 8. From business letters to email and mobile communication -- -- 9. Company websites -- -- 10. The annual report -- -- III. Foreign languages and culture -- -- 11. Intercultural business communication: A linguistic approach -- -- 12. Multilingualism in business: Language needs -- -- 13. Multilingualism in business: Language policies and practices -- -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- -- 15. Teaching and learning foreign business languages -- -- 16. New media in teaching and learning business languages -- -- IV. Lexical phenomena -- -- 17. The structure of economic and business terms -- -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- -- 19. Language planning and linguistic purism in the business domain -- -- 20. The language of marketing -- -- 21. The language of accounting -- -- 22. Proper names in business -- -- 23. Business lexicography -- -- 24. Corpora and corpus linguistic approaches to studying business language -- -- V. Building bridges across disciplines -- -- 25. Organizational discourse -- -- 26. Spoken workplace discourse -- -- 27. Corporate language and design -- -- 28. The risks of using standardized text modules as communication vehicles -- -- Subject index |
| Titelhinweis |
Erscheint auch als (Druck-Ausgabe): ‡Handbook of business communication |
| Erscheint auch alsISBN: 978-1-61451-487-9 |
| Erscheint auch alsISBN: 978-1-61451-683-5 |
| Erscheint auch alsISBN: 978-1-5015-0064-0 |
| ISBN |
ISBN 978-1-61451-486-2 PDF |
| ISBN 978-1-5015-0064-0 epub |
| ISBN 1-61451-683-9 |
| Systemvoraussetzungen |
$bMode of access: Internet via World Wide Web |
| Klassifikation |
LAN004000 |
| LAN009000 |
| 658.45 |
| 418.0076 |
| ER 930 |
| ET 550 |
| Kurzbeschreibung |
The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules). |
| 1. Schlagwortkette |
Wirtschaftssprache |
| 1. Schlagwortkette ANZEIGE DER KETTE |
Wirtschaftssprache |
| 2. Schlagwortkette |
Unternehmen |
| Kommunikation |
| SWB-Titel-Idn |
494557478 |
| Signatur |
E-Book De Gruyter |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttps://doi.org/10.1515/9781614514862 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Cover |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
| Siehe auch |
Verlag |
