| Vorliegende Sprache |
eng |
| ISBN |
978-981-15-1563-7 |
| Name |
Rocha, Álvaro ¬[HerausgeberIn]¬ |
| Reis, José Luís ¬[HerausgeberIn]¬ |
| Name ANZEIGE DER KETTE |
Reis, José Luís ¬[HerausgeberIn]¬ |
| Name |
Peter, Marc K. ¬[HerausgeberIn]¬ |
| Bogdanović, Zorica ¬[HerausgeberIn]¬ |
| T I T E L |
Marketing and Smart Technologies |
| Zusatz zum Titel |
Proceedings of ICMarkTech 2019 |
| Auflage |
1st ed. 2020 |
| Verlagsort |
Singapore |
| Verlag |
Springer |
| Erscheinungsjahr |
2020 |
| 2020 |
| Umfang |
1 Online-Ressource (XXVI, 458 p. 91 illus., 63 illus. in color) |
| Reihe |
Smart Innovation, Systems and Technologies ; 167 |
| Titelhinweis |
Erscheint auch als (Druck-Ausgabe)ISBN: 978-981-15-1563-7 |
| ISBN |
ISBN 978-981-15-1564-4 |
| Klassifikation |
UYQ |
| UYQ |
| TEC009000 |
| 006.3 |
| Q342 |
| Kurzbeschreibung |
The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior |
| 2. Kurzbeschreibung |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies |
| SWB-Titel-Idn |
1684977142 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttps://doi.org/10.1007/978-981-15-1564-4 |
| Internetseite / Link |
Resolving-System |
| Siehe auch |
Cover |
