| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
874180163 Erscheint auch als (Druck-Ausgabe): ‡Lead market India |
| ISBN |
978-3-319-46390-2 |
| Name |
Herstatt, Cornelius ¬[Hrsg.]¬ |
| Tiwari, Rajnish ¬[Hrsg.]¬ |
| Name ANZEIGE DER KETTE |
Tiwari, Rajnish ¬[Hrsg.]¬ |
| T I T E L |
Lead Market India |
| Zusatz zum Titel |
Key Elements and Corporate Perspectives for Frugal Innovations |
| Verlagsort |
Cham |
| Verlag |
Springer |
| Erscheinungsjahr |
2017 |
| 2017 |
| Umfang |
Online-Ressource (XI, 254 p. 54 illus, online resource) |
| Reihe |
India Studies in Business and Economics |
| Titelhinweis |
Druckausg.ISBN: 978-3-319-46390-2 |
| Erscheint auch als (Druck-Ausgabe): ‡Lead market India |
| ISBN |
ISBN 978-3-319-46392-6 |
| Klassifikation |
PDG |
| KJMV6 |
| BUS087000 |
| 658.514 |
| HD28-70 |
| Kurzbeschreibung |
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions |
| 2. Kurzbeschreibung |
Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India -- Chapter 5 Consumer Innovation in the poor versus rich world - Some Differences and Similarities -- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations -- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India -- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations -- Chapter 9 India’s Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation -- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development -- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015) |
| 1. Schlagwortkette |
Indien |
| Innovation |
| Markt |
| ANZEIGE DER KETTE |
Indien -- Innovation -- Markt |
| SWB-Titel-Idn |
48094377X |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-319-46392-6 |
| Internetseite / Link |
Volltext |
