| Vorliegende Sprache |
eng |
| ISBN |
978-3-319-39945-4 |
| Name |
Martínez-López, Francisco J. ¬[Hrsg.]¬ |
| Gázquez-Abad, Juan Carlos ¬[Hrsg.]¬ |
| Name ANZEIGE DER KETTE |
Gázquez-Abad, Juan Carlos ¬[Hrsg.]¬ |
| Name |
Gijsbrecht, Els ¬[Hrsg.]¬ |
| T I T E L |
Advances in National Brand and Private Label Marketing |
| Zusatz zum Titel |
Third International Conference, 2016 |
| Verlagsort |
Cham ; s.l. |
| Verlag |
Springer International Publishing |
| Erscheinungsjahr |
2016 |
| 2016 |
| Umfang |
Online-Ressource (X, 161 p. 8 illus., 1 illus. in color, online resource) |
| Reihe |
Springer Proceedings in Business and Economics |
| Notiz / Fußnoten |
Description based upon print version of record |
| Titelhinweis |
Druckausg.ISBN: 978-3-319-39945-4 |
| ISBN |
ISBN 978-3-319-39946-1 |
| Klassifikation |
KJSM |
| KJS |
| BUS043000 |
| 658.8 |
| HF5410-5417.5 |
| QP 624 |
| Kurzbeschreibung |
Part I: Consumer Behaviour I -- Part II: Branding I -- Part III: Strategic Decisions and Theoretical Research -- Part IV: Consumer Behaviour II -- Branding II. . |
| 2. Kurzbeschreibung |
This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so. |
| 1. Schlagwortkette |
Markenpolitik |
| ANZEIGE DER KETTE |
Markenpolitik |
| SWB-Titel-Idn |
473973340 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-319-39946-1 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
