Vorliegende Sprache |
eng |
Hinweise auf parallele Ausgaben |
445454873 Druckausg.: ‡Schaffmeister, Niklas: Brand building and marketing in key emerging markets |
ISBN |
978-3-319-19481-3 |
Name |
Schaffmeister, Niklas |
T I T E L |
Brand Building and Marketing in Key Emerging Markets |
Zusatz zum Titel |
A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil |
Auflage |
1st ed. 2015 |
Verlagsort |
Cham |
Verlag |
Springer |
Erscheinungsjahr |
2015 |
2015 |
Umfang |
Online-Ressource (XX, 405 p. 132 illus, online resource) |
Reihe |
Management for Professionals |
Weiterer Inhalt |
Part I: Introduction: IntroductionThe New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark. |
Titelhinweis |
Druckausg.: ‡Schaffmeister, Niklas: Brand building and marketing in key emerging markets |
ISBN |
ISBN 978-3-319-19482-0 |
Klassifikation |
KJSM |
KJS |
BUS043000 |
658.8 |
HF5410-5417.5 |
QP 612 |
QP 680 |
Kurzbeschreibung |
Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark. |
2. Kurzbeschreibung |
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world. |
1. Schlagwortkette |
Schwellenländer |
BRIC-Staaten |
Internationales Marketing |
Markenpolitik |
ANZEIGE DER KETTE |
Schwellenländer -- BRIC-Staaten -- Internationales Marketing -- Markenpolitik |
2. Schlagwortkette |
Schwellenländer |
BRIC-Staaten |
Internationales Marketing |
Markenpolitik |
ANZEIGE DER KETTE |
Schwellenländer -- BRIC-Staaten -- Internationales Marketing -- Markenpolitik |
SWB-Titel-Idn |
455183074 |
Signatur |
Springer E-Book |
Bemerkungen |
Elektronischer Volltext - Campuslizenz |
Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-319-19482-0 |
Internetseite / Link |
Volltext |
Siehe auch |
Volltext |
Siehe auch |
Cover |