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Exporting: The Definitive Guide to Selling Abroad Profitably

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Feldname	Details
Vorliegende Sprache	eng
ISBN	978-1-4302-5791-2
Name	Delaney, Laurel J.
T I T E L	Exporting
Zusatz zum Titel	The Definitive Guide to Selling Abroad Profitably
Verlagsort	Berkeley, CA ; s.l.
Verlag	Apress
Erscheinungsjahr	2013
Erscheinungsjahr	2013
Umfang	Online-Ressource (XV, 552 p. 6 illus, online resource)
Reihe	SpringerLink. Bücher
Notiz / Fußnoten	Description based upon print version of record
Weiterer Inhalt	Contents; Introduction; Part I: Building Your Foundations for Exporting; Chapter 1: Are You Ready to Export?; How an Export Product Business Is Born; How an Export Service Business Is Born; How a Business Expands into New Foreign Markets; The Difference Between Product and Service Exports; People Power Drives Your Service Exports; What It Takes to Export; Assessment of You: The Global Mindset; Examining the State of You: The Global Mindset; Assessing Your Business: The Local Business Model; Assessing an Export Start-Up: The "Born Global" Firm; Summary. Chapter 2: Writing an Export Business PlanPurpose of an Export Business Plan; Pitfalls of Not Having an Export Business Plan; Pointers for Developing an Export Business Plan; Three Types of Export Business Plans; The Back-of-the-Napkin Export Business Plan; The Traditional Export Business Plan; The Laurel Export Business Plan; Summary: Leaving You with Fun and Export Adventure on Your Mind; Chapter 3: Prepping For Exports; Line Up Your Export Dream Team; The Fab Four: Lawyer, Accountant, Banker, Logistics Expert; Start Small; Corporate Considerations; The Sole Proprietorship; The Partnership. The C CorporationThe Subchapter S Corporation; Limited Liability Company; Legal Considerations; Protect Your Intellectual Property; Legal Protection in the Online Environment; Domain Name Protection: Part of Your IP Protection; Other Legal Considerations: Labor Laws, Contracts, and Agreements; Opening Your Bank Account; Effective Financial Planning Right from the Start; Maximizing Tax Benefits for Your Multinational Business; More Ways to Guard Your Bottom Line; Trade and Customs Duties; Foreign Sales Corporation; Interest-Charge Domestic International Sales Corporation; Summary. Chapter 4: The Human Side of an Export EnterpriseCreating a Functional Team; Spotting a Good Global Hire; Developing a World-Class Team; Best Places to Outsource Work; Freelancers and Independent Contractors; Top Job Search Web Sites; Schools and Universities; When to Hire; When to Outsource; The Hiring Plan; Outsourcing HR: Focus on Your Core Competencies; Summary; Part II: Creating and Using Online Marketing Platforms; Chapter 5: Online Fundamentals; In Pursuit of Global Power: Snatching and Grabbing Curious Online Customers; Plan a Web Site; Reserving a Domain Name and Building a Web Site. Blog Exuberance: Brand Yourself EverywherePick a Main Stage and Understand Your Audience; Post Frequently, Consistently, and with the Reader Always in Mind; Inspire Your Readers; Make Thoughtful Comments When Warranted; Provide Links to Better Inform Readers; Feature Stunning Graphics; Connect with Your Readers Intellectually and Emotionally; Check Your Facts; Market the Blog; Label Your Posts; Blog Services; Summary; Chapter 6: Creating a Social Media and Networking Presence; The Big Shift; The Art of Getting Online Attention: Finding Digital Export Success. The Internet: The Social Capital of the Universe
Titelhinweis	Druckausg.ISBN: 978-1-4302-5791-2
ISBN	ISBN 978-1-4302-5792-9
Klassifikation	KJ
	BUS042000
	658.84
	650
	HF4999.2-6182
	HD28-70
	QM 000
	QQ 460
Kurzbeschreibung	"Delaney's excellent book truly is the definitive guide. It easily and thoroughly explains everything you need to know." Steve Strauss, USA Today "Exporting: The Definitive Guide to Selling Abroad Profitably is generously sprinkled with Notes and Tips that deliver concise, insightful bursts of advice and counsel. These suggestions alone are worth the price of the book. From planning to execution, Laurel Delaney is like a trusted guide-encouraging one forward, pointing out potential pitfalls, and helping navigate the way through the exciting and challenging world of exporting." John N. Popoli, President and CEO, Lake Forest Graduate School of Management "I highly recommend this book to anyone looking to export. The real world, nuts and bolts kind of advice and information it contains will save you money and time- and make you a more effective exporter." Steve King and Carolyn Ockels, Small Business Labs "Exporting: The Definitive Guide to Selling Abroad Profitably is an invaluable guide to navigating the often-challenging waters of exporting." Rieva Lesonsky, SmallBizDaily "Exporting: The Definitive Guide to Selling Abroad Profitably is the 'how to' manual on how to grow USA factories jobs. Step by step and easy to read." Drew Greenblatt, CEO, Marlin Steel "If you intend to grow your business beyond the U.S. border, Exporting: The Definitive Guide to Selling Abroad Profitably is a great place to start." Anita Campbell, founder of Small Business Trends "As a valued Chapter Chair of the Women Presidents' Organization, Laurel Delaney has addressed a key issue our members face. While 25% of our members are international, another 25% would like to do business internationally. This book is a powerful guide that will help empower business owners and entrepreneurs by giving them everything they need to know about exporting." Dr. Marsha Firestone, President and Founder of the Women Presidents’ Organization "Exporting: The Definitive Guide to Selling Abroad Profitably takes the fear out of going global. It provides a step-by-step roadmap with very detailed and practical advice. From helping to identify markets to developing the relationships necessary for sales and distribution--this book is a must-have for any business trying to expand globally and profitably." Ellen A. Rudnick, Executive Director and Clinical Professor, Polsky Center for Entrepreneurship and Innovation, University of Chicago, Booth School of Business Exporting: The Definitive Guide to Selling Abr ...
1. Schlagwortkette	Volkswirtschaft
1. Schlagwortkette	Export
ANZEIGE DER KETTE	Volkswirtschaft -- Export
SWB-Titel-Idn	400382644
Signatur	Springer E-Book
Bemerkungen	Elektronischer Volltext - Campuslizenz
Elektronische Adresse	$uhttp://dx.doi.org/10.1007/978-1-4302-5792-9
Internetseite / Link	Volltext
Siehe auch	Volltext
Siehe auch	Cover

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