Vorliegende Sprache |
eng |
Hinweise auf parallele Ausgaben |
398229783 Druckausg.: ‡Schwaighofer, Verena: Tourist destination images and local culture |
ISBN |
978-3-658-04520-3 |
Name |
Schwaighofer, Verena |
T I T E L |
Tourist Destination Images and Local Culture |
Zusatz zum Titel |
Using the Example of the United Arab Emirates |
Verlagsort |
Wiesbaden ; s.l. |
Verlag |
Springer Fachmedien Wiesbaden |
Erscheinungsjahr |
2014 |
2014 |
Umfang |
Online-Ressource (XIII, 167 p. 12 illus, online resource) |
Reihe |
BestMasters |
Notiz / Fußnoten |
Description based upon print version of record |
Weiterer Inhalt |
Image and Destination BrandsThe Image of the United Arab Emirates -- The traditional Arabian Culture. |
Titelhinweis |
Druckausg.: ‡Schwaighofer, Verena: Tourist destination images and local culture |
ISBN |
ISBN 978-3-658-04521-0 |
Klassifikation |
KJSM |
KJS |
BUS043000 |
658.8 |
HF5410-5417.5 |
QQ 920 |
Kurzbeschreibung |
Image and Destination Brands -- The Image of the United Arab Emirates -- The traditional Arabian Culture. |
2. Kurzbeschreibung |
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology. Contents Image and Destination Brands The Image of the United Arab Emirates The traditional Arabian Culture Target Groups Researchers and students in the fields of management and innovation in tourism Executives in these areas The Author Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria. |
1. Schlagwortkette |
Vereinigte Arabische Emirate |
Wirtschaft |
Marketing |
Verkauf |
Tourismus |
Kulturerbe |
ANZEIGE DER KETTE |
Vereinigte Arabische Emirate -- Wirtschaft -- Marketing -- Verkauf -- Tourismus -- Kulturerbe |
2. Schlagwortkette |
Vereinigte Arabische Emirate |
Fremdenverkehrspolitik |
Public Diplomacy |
Fremdbild |
Ausland |
Druckmedien |
Marketing |
Umfrage |
Experte |
Inhaltsanalyse |
Defizit |
Kultur |
Einflussgröße |
Konsequenz |
ANZEIGE DER KETTE |
Vereinigte Arabische Emirate -- Fremdenverkehrspolitik -- Public Diplomacy -- Fremdbild -- Ausland -- Druckmedien -- Marketing -- Umfrage -- Experte -- Inhaltsanalyse -- Defizit -- Kultur -- Einflussgröße -- Konsequenz |
SWB-Titel-Idn |
398205612 |
Signatur |
Springer E-Book |
Bemerkungen |
Elektronischer Volltext - Campuslizenz |
Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-658-04521-0 |
Internetseite / Link |
Volltext |
Siehe auch |
Volltext |
Siehe auch |
Cover |