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¬The¬ 12 Magic Slides: Secrets for Raising Growth Capital
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Katalogdatensatz500198045
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Feldname
Details
Vorliegende Sprache
eng
ISBN
978-1-4302-6484-2
Name
Getty, Paul M.
T I T E L
¬The¬ 12 Magic Slides
Zusatz zum Titel
Secrets for Raising Growth Capital
Verlagsort
Berkeley, CA ; s.l.
Verlag
Apress
Erscheinungsjahr
2014
2014
Umfang
Online-Ressource (XVI, 244 p. 40 illus, online resource)
Reihe
SpringerLink. Bücher
Notiz / Fußnoten
Description based upon print version of record
Weiterer Inhalt
Contents; Introduction; Chapter 1: What Investors Want; The Investors You'll Meet; Is Your Track Record Good Enough?; The Bottom Line; Strong Customer Validation; Sources of Validation; Identifying a Big Market for Your Firm's Products and/or Services; Defensible Business Model; A Good Story, Well Told; A Big Return on Investment; How Investors Compare Investments: Internal Rate of Return (IRR); How Investors Compare Investments: Multiple of Cash on Cash; Well-Defined Exit Plans; Summary; Chapter 2: Building External Validation; Customers; Partners; Channel Intermediaries. Industry Experts and ConsultantsOther Credible Stakeholders; Testimonials; Summary; Chapter 3: Identifying the Right Investors; The Landscape of Investment Firms; How to Find Potential Investors; CrunchBase and AngelList; Limitations of Internet Searches; Networking and Meet-up Events; Conferences; Determining Investor Suitability; Does the Investor Click with You and Your Team on a Personal Level?; What Can/Will They Bring to the Table?; What Have They Invested in Previously?; If They Invest, How Much of Your Company Do They Generally Expect to Own?. Do They Plan to Set Aside Funds and Invest in Follow-on Rounds?Summary; Chapter 4: Venture Capital; History of Venture Capital; The VC Business Model; VC Investment Process; Seed Stage; Series A Stage; Series B Stage; Series C Stage; Mezzanine; VC Investment Criteria; Typical IRR Requirements; Investment Multiples Required (Cash on Cash); Typical Equity Investment Structures; Summary; Chapter 5: The Elevator Pitch; Short vs. Long Format; Creating Impactful Content; Urgent Pain, New Revenue, or Performance Improvement; Define Your Product or Service; Large, Growing Market. Evidence of Your ExpertiseUnique, Defensible Position; Validation; Communication Skills; Call to Action; Optional Areas; Competition and Differentiators; Revenue Model; Investment Required, Use of Funds, and Payback Estimate; Elevator Pitch Examples: Understanding What Works and What Doesn't 1; Example I: DiamondWerks; Comments; Example II: Apostle Networks; Comments; Example III: Inamay; Comments; Example IV: SportCloz.com; Comments; How to Develop a Compelling Elevator Pitch; Summary; Chapter 6: Steps to Building a Successful Investor Presentation; Why 12 Slides?; How Much Time Do You Have?. SummaryChapter 7: Title Slide and Introductions; The First Two Minutes; Convey the Right Attitude from the Start; Tell a Story; P1 Diamond; netDialog; MicroTec Research; Move on to the First Slide; Chapter 8: Slide 1: Overview; What to Expect; Consumer Products Are Different; Nail That Slide by Solving Serious Problems; Validate the Problem with Quotes; What to Expect; Chapter 10: Slide 3: The Solution; What to Expect; Chapter 11: Slide 4: Opportunity and Market; TAM, SAM, and SOM; Practical Examples of Segmenting the Market; Ice Cream Business in New York City. Medical Device Company That Diagnoses Vascular Disease
Titelhinweis
Druckausg.ISBN: 978-1-4302-6484-2
ISBN
ISBN 978-1-4302-6485-9
Klassifikation
KJ
BUS042000
332.6
650
HF4999.2-6182
HD28-70
QP 770
Kurzbeschreibung
Author Paul Getty has seen thousands of brilliant founding CEOs present to angel investors, venture capitalists, and institutional investors. And he has seen thousands of them fail in their quest for the money they sincerely believed would lead to entrepreneurial success and riches for all. Again and again, he watched would-be tech titans fail to create a good first impression, deliver poor presentations, tell lengthy stories that put investors to sleep, and fail to address the critical issues sophisticated investors are most eager to hear about. If only they'd read The Twelve Magic Slides: Insider Secrets for Raising Growth Capital. Getty's slide topics—developed while coaching hundreds of company founders to fundraising success—cover each of the twelve key themes investors want to know about in depth before they part with their hard-earned money: the problem you see, your solution to it, the resulting business opportunity, the amount of money you need to grow the firm, and the potential returns for investors, among others. Getty, managing director of Satwik Capital Advisors in San Jose, California, shows that properly developing each slide—and the thinking behind it—can get you the investment capital required to vault your company to the next level. But The Twelve Magic Slides is more than a book about how raise money from professional investors. It presents a whole new way of how to think about and develop a successful startup. Regardless, it will show you better ways to accomplish your goals and increase the chances you’ll get the green light from investors. Whether you are seeking startup funding from the angel down the street, or trying to convince investment bankers to help take you public, The Twelve Magic Slides provides a clear step-by-step process that will enable you to: Identify the key elements of the business that must be developed to attract external capital Understand the critical dos and don’ts CEOs must know to sell their story to investors in a quick and efficient manner Create twelve perfect slides and a presentation that secures investor interest from the start and gives them plenty of reasons to write you a check You need to find money to fund your company’s growth. Investors need to find entrepreneurs and ideas they can believe in. The Twelve Magic Slides presents a proven method for attracting funds from angel investors, venture capital firms, private equity firms, and institutional investors. It will give you the knowledge and confidence you need to ask for—and receive—the capital you need to launch or grow a business.
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Signatur
Springer E-Book
Bemerkungen
Elektronischer Volltext - Campuslizenz
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$uhttp://dx.doi.org/10.1007/978-1-4302-6485-9
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