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Online Channel Integration: Value Creation and Customer Reactions in Online and Physical Stores

Kataloginformation Katalogdatensatz500184972 .

Kataloginformation
Feldname	Details
Vorliegende Sprache	eng
Hinweise auf parallele Ausgaben	406052964 Druckausg.: ‡Binder, Jochen: Online channel integration
ISBN	978-3-658-04572-2
Name	Binder, Jochen
T I T E L	Online Channel Integration
Zusatz zum Titel	Value Creation and Customer Reactions in Online and Physical Stores
Verlagsort	Wiesbaden ; s.l.
Verlag	Springer Fachmedien Wiesbaden
Erscheinungsjahr	2014
Erscheinungsjahr	2014
Umfang	Online-Ressource (XX, 281 p. 42 illus, online resource)
Reihe	SpringerLink. Bücher
Notiz / Fußnoten	Description based upon print version of record
Weiterer Inhalt	Vorwort des Autors; Table of Contents; List of Figures; List of Tables; Abbreviations; Abstract; Zusammenfassung; A Research Background; 1 Introduction; 1.1 Motivation and Relevance; 1.2 Research Gaps and Goals of this Work; 1.3 Structure of the Dissertation; 2 Conceptual Development; 2.1 Forms of Multichannel Strategies; 2.2 Channel Configuration; 2.3 Channel Integration; 2.3.1 Dimensions, Risks, and Potentials of an Integrated Channel System; 2.3.2 The Relevance of the Internet for Channel Integration; 2.3.3 Research on Channel Integration. 2.3.4 Operationalization of Channel Integration: Online Integration2.4 Conceptual Framework; B Development of Hypotheses; 1 The Role of Perceived Service Quality Online; 2 The Role of Perceived Online Purchase Risk; 3 The Effects of Online Integration on Perceived Purchase Risk and Service Quality Online; 4 Online Integration and Willingness to Pay across Channel Formats; 5 Loyalty and Purchase Intention in the Online Store; 5.1 Online Integration and the Relative Performance of the Online Channel; 5.2 Moderation Effects for Perceived Online Service Quality and Purchase Risk. 5.3 Channel Synergies and CannibalizationC Study 1: Online Integration and Willingness to Pay; 1 Study Design, Procedure, and Participants; 2 Manipulation of the Independent Variables; 3 Selection of Measures; 3.1 Dependent Measure; 3.2 Covariates; 3.3 Manipulation and Confound Checks; 4 Results; 4.1 Manipulation and Confound Checks; 4.2 The Effect of Online Integration on WTP; 4.3 Mediation Analysis: How Online Integration Increases WTP in the Online Channel; 5 Discussion; D Study 2: Online Integration, Channel Loyalty, and Channel Choice; 1 Study Designs. 1.1 Data Collection 1: Manipulation of the Independent Variable: Facilitating Research Shopping1.2 Data Collection 2: Manipulation of the Independent Variables: Facilitating Research Shopping & Increasing After Sales Service; 2 Selection of Measures; 2.1 Dependent Measures; 2.2 Perceived Online Service Quality and Purchase Risk as Mediator Variables; 2.3 Moderator Variables and Covariates; 2.4 Manipulation and Confound Checks; 3 Participants of the Study and Sample Description; 4 Datasets Derived from the Experiments; 5 Overview of Analyses. 5.1 The Mediating Role of Perceived Service Quality and Purchase Risk5.1.1 Rationale and Methodology; 5.1.2 Online Loyalty and Purchase Intention; 5.1.3 Relative Loyalty and Purchase Intention; 5.1.4 Multiple Group Analyses; 5.1.5 Discussion; 5.2 Channel Synergies - The Impact of Online Integration on Customer Loyalty Online and Offline; 5.2.1 Rationale and Methodology; 5.2.2 Descriptive Analyses and Mean Comparisons; 5.2.3 Instrumental Variables Regression; 5.2.4 Discussion; 5.3 Channel Cannibalization - The Effects of Online Integration on Channel Purchase Choice Online and Offline. 5.3.1 Rationale and Methodology
Titelhinweis	Druckausg.: ‡Binder, Jochen: Online channel integration
ISBN	ISBN 978-3-658-04573-9
Klassifikation	KJ
	BUS042000
	658.87
	650
	658.872
	HF4999.2-6182
	HD28-70
	QP 650
	QP 600
Kurzbeschreibung	Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty, and purchase intention in a firm's online and offline stores. Contents Ø Definition and Operationalization of Online Channel Integration Ø Experimental Analysis of the Relationship between Online Integration and Customer Reactions Ø Implications for Companies operating Online and Offline Distribution Channels Ø Managerial Suggestions for the Implementation of an Integrated Channel System Target Groups · Researchers and Students in Business Administration, especially Marketing, Sales, and Market Research · Multichannel Managers, Market Researchers, Customer Relationship Managers, as well as E-Commerce and Brick-and-Mortar Specialists The Author Jochen Binder completed his doctoral thesis under the supervision of Prof. Dr. Marcus Schögel at the Institute of Marketing at the University of St. Gallen.
1. Schlagwortkette	Mehrgleisiger Vertrieb
	Electronic Commerce
	Kundenwert
	Kundenbindung
	Zahlungsbereitschaft
	Verbraucherverhalten
SWB-Titel-Idn	399537112
Signatur	Springer E-Book
Bemerkungen	Elektronischer Volltext - Campuslizenz
Elektronische Adresse	$uhttp://dx.doi.org/10.1007/978-3-658-04573-9
Internetseite / Link	Volltext
Siehe auch	Volltext
Siehe auch	Cover

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