| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
343101211 Buchausg. u.d.T.: ‡Zentes, Joachim, 1947 - : Strategic retail management |
| ISBN |
978-3-8349-2536-7 |
| Name |
Zentes, Joachim |
| Morschett, Dirk |
| Name ANZEIGE DER KETTE |
Morschett, Dirk |
| Name |
Schramm-Klein, Hanna |
| T I T E L |
Strategic Retail Management |
| Zusatz zum Titel |
Text and International Cases |
| Auflage |
2 |
| Verlagsort |
Wiesbaden |
| Verlag |
Gabler Verlag |
| Erscheinungsjahr |
2012 |
| 2012 |
| Umfang |
Online-Ressource (Approx. 445 p, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Description based upon print version of record |
| Weiterer Inhalt |
Preface; Contents; Introduction; Part I Functions, Formats and Players in Retailing; 1 Retail Functions; 1.1 Introduction; 1.2 Traditional Retail Functions; 1.2.1 Purpose of Catalogues of Functions; 1.2.2 Sorting; 1.2.3 Bridging Space and Time; 1.2.4 Creating Demand; 1.2.5 Carrying out Transactions; 1.2.6 Product-related Services; 1.2.7 Flows in the Value Chain; 1.2.8 Intermediaries Enhancing Efficiency; 1.3 Emerging Functions of Retailers; 1.4 Convergence between Manufacturers and Retailers; 1.5 Conclusion and Outlook; Further Reading; 1.6 Case Study: Best Buy1. 1.6.1 Profile, History and Status Quo1.6.2 Sales and Distribution Network of Best Buy; 1.6.3 Manufacturer Brands and Store Brands at Best Buy; 1.6.4 From Products to Solutions; 1.6.5 The Customer-centric Approach; 1.6.6 Sustainable Supply Chains: Recycling Programmes; 1.6.7 Summary and Outlook; Questions; Hints; 2 Retail Formats - Food; 2.1 Types of Retail Institutions; 2.2 Theories of Retail Evolution; 2.2.1 Overview; 2.2.2 The Wheel of Retailing; 2.2.3 The Retail Life Cycle; 2.3 Formats in Food Retailing; 2.3.1 Overview; 2.3.2 Superettes; 2.3.3 Conventional Supermarkets; 2.3.4 Superstores. 2.3.5 Large Retail Formats2.3.6 Convenience Stores; 2.3.7 Hard Discounters; 2.3.8 Warehouse Clubs; 2.3.9 Non-Store Formats in Food Retailing; 2.4 Conclusion and Outlook; Further Reading; 2.5 Case Study: Ahold1; 2.5.1 Profile, History and Status Quo; 2.5.2 Business Strategy; 2.5.3 International Growth and Retail Brands; 2.5.4 Retail Formats; 2.5.5 Conclusion and Outlook; Questions; Hints; 3 Retail Formats - General Merchandise; 3.1 Diversity of Retail Formats in General Merchandise Retailing; 3.2 Store-based Retail Formats; 3.2.1 Drugstores; 3.2.2 Specialty Stores; 3.2.3 Category Specialists. 3.2.4 Department Stores3.2.5 Full-line Discount Stores; 3.2.6 Variety Stores and Value Retailers; 3.2.7 Off-price Stores; 3.2.8 Pop-up Stores; 3.3 Non-Store Retail Formats; 3.3.1 Overview; 3.3.2 Catalogue Retailing; 3.3.3 Direct Selling; 3.3.4 Other Non-Store Shopping Formats; 3.4 Conclusion and Outlook; Further Reading; 3.5 Case Study: IKEA1; 3.5.1 Profile, History and Status Quo; 3.5.2 Formation and Development of IKEA; 3.5.3 Positioning of IKEA as Modern Category Specialist; 3.5.4 Retail Formats at IKEA; 3.5.5 Non-Store Retailing at IKEA; 3.5.6 Summary and Outlook; Questions; Hints. 4 Online Retailing and Multichannel Retailing4.1 Online Retailing; 4.1.1 Overview; 4.1.2 Scope of Online Retailing; 4.1.3 Shopping Formats in Online Retailing; 4.1.4 Media for Online Retailing; 4.2 Multichannel Retailing; 4.3 Conclusion and Outlook; Further Reading; 4.4 Case Study: Next1; 4.4.1 Profile, History and Status Quo; 4.4.2 Development of NEXT's Business Strategy: "One Brand; Three Ways of Shopping"; 4.4.3 Channel-specific Advantages and Services; 4.4.4 Integration of Channels; 4.4.5 Conclusion and Outlook; Questions; Hints; 5 New Competitors - Vertical Strategies of Manufacturers. 5.1 Channel Innovations as Driving Forces of Competition in Retailing |
| Titelhinweis |
Buchausg. u.d.T.: ‡Zentes, Joachim, 1947 - : Strategic retail management |
| ISBN |
ISBN 978-3-8349-6740-4 |
| Klassifikation |
KJMV7 |
| BUS041000 |
| KNP |
| BUS000000 |
| 658.81 |
| 381.106 |
| 381 |
| 659.1 |
| HF5438.4 |
| HF5415.5-5415.53 |
| QQ 440 |
| Kurzbeschreibung |
Functions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement |
| 2. Kurzbeschreibung |
Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein Strategic Retail Management Text and International Cases This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany |
| 1. Schlagwortkette |
Einzelhandel |
| Strategisches Management |
| Fallstudiensammlung |
| ANZEIGE DER KETTE |
Einzelhandel -- Strategisches Management -- Fallstudiensammlung |
| SWB-Titel-Idn |
360155219 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-8349-6740-4 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
