| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
332421570 Buchausg. u.d.T.: ‡Grünig, Rudolf, 1954 - : Process-based strategic planning |
| ISBN |
978-3-642-16714-0 |
| Name |
Grünig, Rudolf |
| Kühn, Richard |
| ANZEIGE DER KETTE |
Kühn, Richard |
| T I T E L |
Process-based Strategic Planning |
| Verlagsort |
Berlin, Heidelberg |
| Verlag |
Springer-Verlag Berlin Heidelberg |
| Erscheinungsjahr |
2011 |
| 2011 |
| Umfang |
Online-Ressource (XXIV, 358p. 129 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Description based upon print version of record |
| Weiterer Inhalt |
Process-based Strategic Planning; Preface; Brief contents; Contents; List of figures; List of insets; Introduction; Part I Idea of strategic planning; 1 Strategies, strategic planning and success potentials; 2 Development of strategic planning; 3 Assessment of strategies; Part II Process of strategic planning and resulting documents; 4 Strategic documents as the result of strategic planning; 5 Process of strategic planning; 6 Strategic analysis and planning toolbox; Part III Project planning, analysis and mission statement revision; 7 Strategy project planning; 8 Strategic analysis. 9 Revision or production of the mission statementPart IV Developing the corporate strategy; 10 Defining the strategic businesses; 11 Assessing relevant industries with the help of competitive intensity models; 12 Setting up and assessing the portfolio of businesses; 13 Corporate strategy development process; Part V Developing the business strategies; 14 Generic business strategies; 15 Specifying business strategies at the level of the offer; 16 Specifying business strategies at the level of resources; 17 Business strategy development process. Part VI Implementing, assessing and approving the strategies18 Defining the implementation; 19 Final assessment of strategies and implementation; 20 Formulating and approving the strategic documents; Final remarks; Glossary; Index; Bibliography; |
| Titelhinweis |
Buchausg. u.d.T.: ‡Grünig, Rudolf, 1954 - : Process-based strategic planning |
| ISBN |
ISBN 978-3-642-16715-7 |
| Klassifikation |
KJM |
| BUS041000 |
| KJU |
| BUS063000 |
| 650 |
| 658.1 |
| 658.4012 |
| HD28-70 |
| QP 320 |
| QP 360 |
| Kurzbeschreibung |
Idea of Strategic Planning -- Process of Strategic Planning and Resulting Documents -- Project Planning, Analysis and Mission Statement Revision -- Developing the Corporate Strategy -- Developing the Business Strategies -- Implementing, Assessing and Approving the Strategies |
| 2. Kurzbeschreibung |
A completely revised and updated version of this book was published in 2015 under the title "The Strategy Planning Process". A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved |
| 1. Schlagwortkette |
Unternehmensplanung |
| Strategische Planung |
| 1. Schlagwortkette ANZEIGE DER KETTE |
Unternehmensplanung -- Strategische Planung |
| 2. Schlagwortkette |
Unternehmensplanung |
| Strategisches Management |
| ANZEIGE DER KETTE |
Unternehmensplanung -- Strategisches Management |
| 3. Schlagwortkette |
Unternehmensplanung |
| Strategische Planung |
| ANZEIGE DER KETTE |
Unternehmensplanung -- Strategische Planung |
| 4. Schlagwortkette |
Strategisches Management |
| ANZEIGE DER KETTE |
Strategisches Management |
| SWB-Titel-Idn |
334432030 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-642-16715-7 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
