| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
323227767 Buchausg. u.d.T.: ‡Volkmann, Christine K., 1960 - : Entrepreneurship in a European perspective |
| ISBN |
978-3-8349-2067-6 |
| Name |
Volkmann, Christine K. |
| Tokarski, Kim Oliver |
| ANZEIGE DER KETTE |
Tokarski, Kim Oliver |
| Name |
Grünhagen, Marc |
| T I T E L |
Entrepreneurship in a European Perspective |
| Zusatz zum Titel |
Concepts for the Creation and Growth of New Ventures |
| Verlagsort |
Wiesbaden |
| Verlag |
Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden |
| Erscheinungsjahr |
2010 |
| 2010 |
| Umfang |
Online-Ressource (XXII, 499p. 91 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Includes bibliographical references and index |
| Weiterer Inhalt |
""Foreword""; ""Authors� Preface""; ""About the Authors""; ""Table of Contents""; ""Illustration Index""; ""Table Index""; ""1 Basic Principles of Entrepreneurship""; ""1.1 Start-up and Growth in the Context of Entrepreneurship""; ""1.1.1 History of the Concepts of Entrepreneurship and Entrepreneur""; ""Entrepreneurship""; ""Entrepreneur""; ""1.1.2 Entrepreneurship, Start-up and Growth""; ""1.1.3 University Entrepreneurship""; ""1.1.4 Intrapreneurship: Entrepreneurship in Established Corporations""; ""1.1.5 Characteristics of a Young Enterprise""; ""Availability of Resources"". ""Marketing and Innovation""""Organization and Personnel""; ""Financing""; ""Growth Strategies""; ""1.1.6 Forms of New Enterprise Formation""; ""1.1.6.1 Innovative and Imitative New Enterprise Formation""; ""1.1.6.2 Original or Derivative New Business Formation and Mixed Forms""; ""1.2 Ethics, Enterprise Culture and Entrepreneurship""; ""1.2.1 Business Ethics""; ""1.2.2 Ethics as a Challenge for a Young Enterprise""; ""1.2.3 Ethical Orientation for Young Enterprises""; ""1.2.4 Social Entrepreneurship""; ""1.2.5 Enterprise Culture and Entrepreneurship"". ""1.3 Comprehension Test and Recommended Literature""""Recommended Literature""; ""2 Processes, Entrepreneurial Opportunity, Innovation""; ""2.1 The Entrepreneurial Process""; ""2.1.1 Aspects of the Entrepreneurial Process""; ""Conception and Gestation Phase""; ""Starting-up""; ""Viable Market Establishment of the Enterprise""; ""Management of Growth""; ""2.1.2 Individual Decision Process of the Founder""; ""Case Study: SAP""; ""Building different Start-up Enterprises on a single Invention � MIT 3-Dimensional Printing Technology""; ""Specific Factors of Influence"". ""2.2 From Entrepreneurial Opportunity to Business Idea""""2.2.1 Entrepreneurial Opportunity""; ""The Process of Entrepreneurial Opportunity Recognition""; ""Structural Gaps as Entrepreneurial Opportunity""; ""2.2.2 Business Idea""; ""2.2.2.1 The Concept of Business Ideas""; ""2.2.2.2 Development of a Business Idea""; ""2.2.2.3 Evaluation of a Business Idea""; ""2.2.2.4 Presentation of a Business Idea""; ""2.2.2.5 The Business Idea and Industrial Property Rights""; ""2.3 Innovation""; ""2.3.1 Invention, Innovation and Imitation""; ""Invention""; ""Innovation""; ""Imitation"". ""2.3.2 Innovation and the Innovation Process""""Types of Innovations""; ""Innovation Process""; ""2.4 Comprehension Test and Recommended Literature""; ""Comprehension Test""; ""Recommended Literature""; ""3 The Business Plan and Formation of the Enterprise""; ""3.1 The Business Plan""; ""3.1.1 Intention of a Business Plan""; ""3.1.1.1 Significance and Target Groups of a Business Plan""; ""3.1.1.2 Requirements for a Business Plan""; ""3.1.2 Proposals for Structuring Business Plans""; ""3.1.2.1 Executive Summary""; ""3.1.2.2 Enterprise, Products and Services"". ""3.1.2.3 Industry, Market and Competition"" |
| Titelhinweis |
Buchausg. u.d.T.: ‡Volkmann, Christine K., 1960 - : Entrepreneurship in a European perspective |
| ISBN |
ISBN 978-3-8349-8752-5 |
| Klassifikation |
KJM |
| BUS041000 |
| KJC |
| 650 |
| 658.4092 |
| 658.11 |
| HD28-70 |
| QP 230 |
| QQ 900 |
| Kurzbeschreibung |
Basic Principles of Entrepreneurship -- Processes, Entrepreneurial Opportunity, Innovation -- The Business Plan and Formation of the Enterprise -- Marketing -- Organization and Personnel -- Start-up and Growth Financing -- Growth and Growth Management |
| 2. Kurzbeschreibung |
One of the most frequently debated issues in management relates to the reasons for success and failure of new companies, corporate initiatives and projects. This textbook focuses on the management challenges of founding a new venture and managing its growth as the firm evolves. It covers crucial management areas in the entrepreneurship context such as entrepreneurial finance, marketing, and human resource management. In this context the authors comment on entrepreneurial ethics, social entrepreneurship and corporate culture as well. More hands-on management topics like writing a business plan and choosing a legal form for a venture are also covered. A key chapter of the book is dedicated to leadership challenges in managing rapidly growing young firms located in new industries and technology areas. The book is written from a Continental European perspective to cater for its European target audience in entrepreneurship courses to be held in English. Target Groups The book is directed towards students and lecturers of Economics, in particular with a focus on Business Management and Entrepreneurship. Business founders and Corporate Management Professionals in business development and corporate entrepreneurship will find important information as well. Authors Prof. Dr. Christine K. Volkmann holds the UNESCO Chair of Entrepreneurship and Intercultural Management at the Schumpeter School of Business and Economics at Wuppertal University and is director of the Institute for Entrepreneurship and Innovations Research. Prof. Dr. Kim Oliver Tokarski is Professor of Business Management and Entrepreneurship at the Bern University of Applied Sciences. Dr. Marc Grünhagen is Senior Lecturer and Researcher in Entrepreneurship and Innovation at the Schumpeter School of Business and Economics at Wuppertal University |
| 1. Schlagwortkette |
Unternehmensgründung |
| Unternehmenswachstum |
| Management |
| Entrepreneurship |
| 1. Schlagwortkette ANZEIGE DER KETTE |
Unternehmensgründung -- Unternehmenswachstum -- Management -- Entrepreneurship |
| 2. Schlagwortkette |
Unternehmensgründung |
| Unternehmenswachstum |
| Management |
| Entrepreneurship |
| ANZEIGE DER KETTE |
Unternehmensgründung -- Unternehmenswachstum -- Management -- Entrepreneurship |
| SWB-Titel-Idn |
334430461 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-8349-8752-5 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
