| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
28650345X Buchausg. u.d.T.: ‡Wübben, Markus: Analytical CRM |
| ISBN |
978-3-8349-1278-7 |
| Name |
Wübben, Markus |
| T I T E L |
Analytical CRM |
| Zusatz zum Titel |
Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings |
| Verlagsort |
Wiesbaden |
| Verlag |
Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Erscheinungsjahr |
2009 |
| 2009 |
| Umfang |
Online-Ressource (XXXI, 262p. 109 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Includes bibliographical references |
| Weiterer Inhalt |
Preliminary; Introduction; Fundamentals of Customer Relationship Management; The Drivers of Cross-Buying Behavior in Non-Contractual Settings; Stochastic Models for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings; Support Vector Machines for Predicting Customer Activity and Future Best Customers in Non-Contractual Settings; Customer Relationship Management in the 21st Century; Back matter; Reflections on Developing and Maintaining Customer Relationships in Non-Contractual Settings |
| Titelhinweis |
Buchausg. u.d.T.: ‡Wübben, Markus: Analytical CRM |
| ISBN |
ISBN 978-3-8349-8121-9 |
| Klassifikation |
KJS |
| KJSM |
| BUS043000 |
| 658.8 |
| 658.812 |
| HF5410-5417.5 |
| QP 620 |
| Kurzbeschreibung |
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers' cross-buying behavior can be stimulated and how customers' relationship length and depth, meaning customers' activity and purchase-levels, can be predicted. |
| 2. Kurzbeschreibung |
The ever-increasing amount of individual-level customer data generated by reward/l- alty programs opens new perspectives for customer relationship management (CRM). Without any question, the potential bene?ts of these data and analytical models for - plaining, extending, and predicting customer behavior is very high. However, recent analyses have shown that a high fraction of CRM projects result in negative return on investment. One of the main reasons for this dilemma is that these data require advanced analytical processing to fully leverage their potential (""analytical CRM""). |
| 1. Schlagwortkette |
Kundenmanagement |
| 1. Schlagwortkette ANZEIGE DER KETTE |
Kundenmanagement |
| 2. Schlagwortkette |
Kundenmanagement |
| ANZEIGE DER KETTE |
Kundenmanagement |
| SWB-Titel-Idn |
305562991 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-8349-8121-9 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
