| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
260468630 Buchausg. u.d.T.: ‡International direct marketing |
| ISBN |
978-3-540-39631-4 |
| Name |
Krafft, Manfred |
| Hesse, Jürgen |
| ANZEIGE DER KETTE |
Hesse, Jürgen |
| Name |
Höfling, Jürgen |
| Peters, Kay |
| Rinas, Diane |
| T I T E L |
International Direct Marketing |
| Zusatz zum Titel |
Principles, Best Practices, Marketing Facts |
| Verlagsort |
Berlin, Heidelberg |
| Verlag |
Springer-Verlag Berlin Heidelberg |
| Erscheinungsjahr |
2007 |
| 2007 |
| Umfang |
Online-Ressource (XXV, 326 p. 71 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Includes bibliographical references |
| This English edition builds on earlier edition in German (Internationales Direktmarketing) and French (Le marketing direct international) |
| Weiterer Inhalt |
CONTENTS; Expert statements on international direct marketing; The editors and authors; Chapter 1: Principles; 1. Borderless direct marketing? Status quo, trends and outlook; 2. Checklist for your international direct marketing; Chapter 2: Best Practice; Introduction to Chapter 2; 1. Global planning to pinpoint local targets How DHL Global Mail introduced an integrated; 2. A successful departure from the beaten track Inteligo identifies new prospects for its services in Poland; 3. International dialog for successful acquisition of new customers. 4. Segment-specific ethnomarketing International direct marketing in domestic markets5. The HP HypeGallery A carefully staged, event-oriented multimedia campaign; 6. Robinson lists for efficient direct marketing; Chapter 3: Marketing facts; Introduction to Chapter 3; 1. International dialog marketing: Consumer trends; Direct marketing - Data and facts from 24 countries; Asia; Pacific/ USA; Western Europe; Scandinavia; Eastern Europe |
| Titelhinweis |
Buchausg. u.d.T.: ‡International direct marketing |
| ISBN |
ISBN 978-3-540-39632-1 |
| ISBN 978-1-281-11778-6 MyiLibrary |
| Klassifikation |
KJS |
| KJSM |
| BUS043000 |
| 658.8 |
| 658.84 |
| 658.8/72 |
| 650 |
| HF5410-5417.5 |
| QP 680 |
| QP 621 |
| Kurzbeschreibung |
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns. |
| 2. Kurzbeschreibung |
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns |
| 1. Schlagwortkette |
Globalisierung |
| Direktmarketing |
| 1. Schlagwortkette ANZEIGE DER KETTE |
Globalisierung -- Direktmarketing |
| 2. Schlagwortkette |
Direktmarketing |
| Aufsatzsammlung |
| Globalisierung |
| ANZEIGE DER KETTE |
Direktmarketing -- Aufsatzsammlung -- Globalisierung |
| SWB-Titel-Idn |
276335007 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-540-39632-1 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
| Siehe auch |
Inhaltsverzeichnis |
