| Vorliegende Sprache |
eng |
| Hinweise auf parallele Ausgaben |
266966756 Buchausg. u.d.T.: ‡Müller-Bungart, Michael: Revenue management with flexible products |
| ISBN |
978-3-540-72315-8 |
| Name |
Müller-Bungart, Michael |
| T I T E L |
Revenue Management with Flexible Products |
| Zusatz zum Titel |
Models and Methods for the Broadcasting Industry |
| Verlagsort |
Berlin, Heidelberg |
| Verlag |
Springer-Verlag Berlin Heidelberg |
| Erscheinungsjahr |
2007 |
| 2007 |
| Umfang |
Online-Ressource (XXI, 297 p., 15 illus, digital) |
| Reihe |
SpringerLink. Bücher |
| Notiz / Fußnoten |
Literaturverz. S. 259 - 289 |
| Weiterer Inhalt |
Front Matter; Defining Revenue Management; Capacity Control and Overbooking; Recent Advances in Revenue Management; Evaluating Revenue Management Techniques: Instance Generation; Simulation of Stochastic Demand Data Streams; Revenue Management in Broadcasting Companies; Conclusion; Back Matter |
| Titelhinweis |
Buchausg. u.d.T.: ‡Müller-Bungart, Michael: Revenue management with flexible products |
| ISBN |
ISBN 978-3-540-72316-5 |
| Klassifikation |
KJU |
| BUS063000 |
| *90-02 |
| 90B30 |
| 90C57 |
| 91B26 |
| 90C29 |
| 658.1 |
| 384.54068/1 |
| 384.50681 |
| 380 |
| 650 |
| HD28-70 |
| QR 523 |
| Kurzbeschreibung |
This book analyzes revenue management (RM) problems with flexible products and RM in broadcasting companies. It presents models and methods that explicitly take the implications of flexibility into account. In addition, it contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. To help readers with their own simulation studies, it provides an implementation as a Microsoft Windows executable file. |
| 2. Kurzbeschreibung |
"Remarkable features of revenue management (RM) problems in the cargo, manufacturing and broadcasting industries are so-called flexible products. ""Flexibility"" means that the actual mode of production is not defined at the time of purchase, but can be chosen later on by the service provider. This book is among the first to analyze RM problems with flexible products and RM in broadcasting companies. The implications of flexibility are explicitly taken into account in the models and methods presented. As an aside, the book contains descriptions of algorithms to generate stochastic demand data streams for general RM problems. An implementation as a Microsoft Windows executable file is available, which can directly be used both by theoreticians and practitioners in their own simulation studies. This book will be of great value for researchers, managers and students interested in RM with flexible products in general and broadcasting companies in particular." |
| 1. Schlagwortkette |
Rundfunk |
| Revenue Management |
| Preisbildung |
| Mathematisches Modell |
| Rundfunk |
| ANZEIGE DER KETTE |
Rundfunk -- Revenue Management -- Preisbildung -- Mathematisches Modell -- Rundfunk |
| SWB-Titel-Idn |
271887109 |
| Signatur |
Springer E-Book |
| Bemerkungen |
Elektronischer Volltext - Campuslizenz |
| Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-540-72316-5 |
| Internetseite / Link |
Volltext |
| Siehe auch |
Volltext |
| Siehe auch |
Cover |
| Siehe auch |
Inhaltsverzeichnis |
| Siehe auch |
Inhaltstext |
