Vorliegende Sprache |
eng |
Hinweise auf parallele Ausgaben |
261195425 Buchausg. u.d.T.: ‡Hübner, Hartmut: ¬The¬ communicating company |
ISBN |
978-3-7908-1928-1 |
Name |
Hübner, Hartmut |
T I T E L |
¬The¬ Communicating Company |
Zusatz zum Titel |
Towards an Alternative Theory of Corporate Communication |
Verlagsort |
Heidelberg |
Verlag |
Physica-Verlag Heidelberg |
Erscheinungsjahr |
2007 |
2007 |
Umfang |
Online-Ressource (XIII, 277 p. 19 illus, digital) |
Reihe |
Contributions to Management Science |
Notiz / Fußnoten |
Literaturverz. S. 253 - 274 |
Weiterer Inhalt |
CONTENTS; I. Theoretical context; 1 Introduction; 2 Purpose of the study; 3 Methodological considerations; 4 Reference points for theory development; 5 Presentation of case study; 5.3 Situational focus; 5.4 Definition of corporate communication discourse; 5.5 Scope and timing; II Analysis; 6 Analysis of case study; 7 Role and analysis of context; 8 Coordinating the company around dynamic purposes; 9 Organising by linking decisions and actions; 10 Facilitating implementation and change processes; 11 Leveraging competitive position and distinctive competencies; III Integration of findings. 12 Key conclusionsAppendix; References; Index |
Titelhinweis |
Buchausg. u.d.T.: ‡Hübner, Hartmut: ¬The¬ communicating company |
ISBN |
ISBN 978-3-7908-1929-8 |
Klassifikation |
KJS |
KJSM |
BUS043000 |
658.8 |
658.4/5 |
650 |
HF5410-5417.5 |
QP 345 |
QP 637 |
Kurzbeschreibung |
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory. |
2. Kurzbeschreibung |
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years. |
1. Schlagwortkette |
Corporate Communication |
1. Schlagwortkette ANZEIGE DER KETTE |
Corporate Communication |
2. Schlagwortkette |
Corporate Communication |
ANZEIGE DER KETTE |
Corporate Communication |
SWB-Titel-Idn |
264374800 |
Signatur |
Springer E-Book |
Bemerkungen |
Elektronischer Volltext - Campuslizenz |
Elektronische Adresse |
$uhttp://dx.doi.org/10.1007/978-3-7908-1929-8 |
Internetseite / Link |
Volltext |
Siehe auch |
Volltext |
Siehe auch |
Inhaltsverzeichnis |
Siehe auch |
Cover |